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Fiat India Sept 2015 sales lowest in over two years

Fiat Punto EVO-001 front
Fiat Punto EVO

It’s imperative for the company to find a solid fix for its sales woes in India at the earliest.

Notwithstanding the launches of Fiat Punto Evo (comprehensive facelift of Punto), Avventura, refreshed Linea, and an aggressive expansion of its own showroom network, Fiat India’s sales have been lackluster.

This September, the Italian automaker’s ailing Indian subsidiary has registered its lowest monthly sales volume in over two years (29 months) at a mere 539 units.

The last time Fiat posted sales below 539 units was in April 2013. During these 29 months, Fiat India sales have averaged a little below 1,000 units a month, with the company failing to post sales in four digits since October 2014.

The bottom line doesn’t appear to be in for a noteworthy boost in the near future as the product pipeline only has niche performance oriented Abarth models (Punto and Avventura) as of now. Lack of a wide product portfolio could be cited as one of the primary factors for Fiat India’s poor show. Currently it has only three mass market products – Punto, Avventura and Linea.

Fiat India sales lowest

Abarth Punto launch is on 19th October 2015

Considering that the SUV-frenzy has taken over pretty much every price segment this side of INR 20 lakhs, Fiat could do with more than just a hatchback with rough road package. The huge delay in bringing the Jeep brand to India isn’t helping them either.

So what lies ahead for Fiat in India? The company is reportedly contemplating a replacement for the Linea and the modern Egea (Tipo in Europe) sedan looks suitable for the Indian market, as a Honda City rival. The Fiat 500X compact crossover looks to have the potential to make an impact but it doesn’t appear to be on the priority list. The potential bright spot is the Jeep C-SUV which will be manufactured in India but it won’t be here before 2017.

Fiat India is also currently working on improving its brand perception with a new campaign and the company is hoping that this would eradicate general myths and misconceptions about the brand among prospective customers.

In a nut shell, it’s high time for the automaker to ramp up its product portfolio in India significantly. After all India is projected to be the third largest auto market in the world by 2020 and Fiat wouldn’t want to miss out on the surge.

Fiat Abarth Punto

Fiat Punto

Fiat Avventura – Photos


About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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  • Tej Pal Singh Saran

    Never buy any fiat very bad service , costly spares after two year when spare start to fail you will cry and regret ur decision