Fiat India has just launched the new range-topping Linea 125 S in India whereas Fiat Brazil has decided to let go off the aging and slow selling sedan. According to a local media report, production of the Fiat Linea, Bravo and Idea have ended on June 17th at the automaker’s Betim plant.
The three models are still listed on the company’s website as the dealer network has inventory. Sales would stop once the stocks are depleted.
The discontinuation of obsolete products is a strategic move to create more room, both in the market as well as at the plant, for the new products. The project X6H which is touted to be a spiritual successor to the Punto is expected to spawn more derivatives that would plug the gap and keep the assembly lines occupied.
The Fiat Linea which was launched in Brazil in 2008 has been suffering from dwindling sales numbers since 2012. While it clocked 4,379 units in 2015 in Brazil, the sedan was able to post sales of only 948 units in the first 6 months of 2016.
The story is not very different in India. The Fiat Linea which competes with the likes of Honda City and Maruti Ciaz only managed to convince 147 customers in May 2017.
Fiat Linea 125 S – Photos
Via – Autossegredos.com.br