Fiat Punto Sport 90 hp limited edition for Rs 7.36 lakhs, 2nd Fiat Caffe, dealership increase until 2013 end: Fiat growth story in India

Fiat India is hoping to increase their dealerships by 80 to 100 in the next one and half years. These dealers will be spread across 35 Indian cities while the company is also planning on increasing their market share two fold by the year 2015.

Exclusive dealers, adding of volumes, launching new products and increasing their reach in the market is what the company has planned in the coming years. India is an important market for Fiat India. However, the company sold only 18000 units in 2011-12 which is only 0.7% of the total auto market in the country. Fiat also plans to double their market share to 1.5%. During Q1-12 the company small car Punto saw increased demand as compared to what it saw in Q1-11.

Punto Sport is priced at Rs.7.36 lakhs(ex showroom pune). Fiat has also launched Fiat Caffe, a lifestyle showroom in Pune’s very own Koregaon Park which is the second such showroom launched by Fiat in the country. The 6,300 sq feet caffe will have frontage of 70 feet specially designed to give the real Fiat feel to customers. It operations will be managed by Millennium Drive – one of the leading auto dealers in the city.

The limited edition Punto Sport multijet diesel has a class of its own due to its innovative features and highlights. It is available in three colors of white, black and red and will be available exclusively for their diesel loving clients who want performance coupled with fuel economy. Pune Sport has 93 ps power and fuel efficiency of 20.5 km per liter all at a very competitive price.

News release: FIAT reinforces India commitment

Launches FIAT Caffé in Pune, making India the first country with two such brand showrooms

Also delights patrons by launching a limited edition Punto Sport at the new Caffé

Limited edition Punto to be available at a base price of 7.36 lacs ex showroom, New Delhi

Pune, May 18, 2012: FIAT India Automobiles today inaugurated its second exclusive FIAT Caffé in Pune’s up market locality, Koregaon Park. This was shortly after the launch of its first Caffé in the national capital and its first exclusive dealership in Hyderabad. FIAT Caffé has been aesthetically designed in line with FIAT brand’s value of technology and style. The 6,300 sq ft Caffé with a frontage of 70 feet is designed to give the real FIAT experience to customers. The operations of the Caffé will be managed by Millennium Drive- one of the leading automobiles dealers in Pune. FIAT Caffé was decked up with ‘Motor Sports’ theme to also announce the launch of the limited edition ‘Punto Sport’ MULTIJET diesel.

FIAT Caffé has a mezzanine floor with a lounge at the Café bar. Customers can go through the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise is available for sale, giant 3X3 video walls and TV screens running FIAT ads. An in house library features books on FIAT’s glorious history, the various sub brands, its sister companies and also available will be Auto and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being a car showroom and become a destination of choice for stylish and progressive audience.

FIAT’s limited edition “Punto Sport”, MULTIJET diesel is expected to deliver an exciting ownership experience. With its assortment of best-in-class features the new Punto sport is the epitome of Italian design and ingenuity. Punto Sport has a class of its own, given its features and highlights. Apart from setting high standards with its gorgeous looks and style, the Punto Sport MULTIJET diesel is also poised to power through the competition, provide great economy and create a new benchmark for diesel hatchbacks in India.

Speaking on occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At FIAT, we believe in providing our customers with newer and better cars designed with the best-in-class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future”

On this occasion, Mr. Neelesh Naik, Proprietor Millennium Drive said, “We are extremely proud to be associated with FIAT India and are committed to providing our customers in Pune a premium experience. There are only 12 such FIAT Image points across the world and it is a matter of great prestige to be selected to operate the FIAT Caffé for India.”

The sporty version will be made available in 3 colours – White, Black and Red. The car will be made available in diesel for its loyal patrons who like style combined with performance and also economy conscious. The Punto sport offers best of both worlds – best in class Power (93 ps) and great fuel efficiency (20.5 km/l), that too at a very competitive price.

Already setting the standard with its gorgeous looks and style, the Punto 90 HP has already created a new benchmark for diesel hatchbacks in India. The car has won numerous accolades in the Indian auto sector.

Car of the Year Award 2009 for Premium Hatchback – ET Zigwheels
Car with the Best Styling & Design by UTV Autocar Awards – 2010
The Most Beautiful Car of the year by BBC Top Gear -2009

Highlights of the limited edition 90 hp Punto Sport:

Premium Chrome accented interiors
Red stitching on Seats, Leather Gear Knob & Gear Cover
Stylish Body Decals (side & rear), with ‘Sport’ branding
Sporty Aluminum
Decal colour coded ORVMs (mirrors)
Chrome Exhaust Tip
Punto branded Door Sill

The above are in addition to the long list of features such as Dual Stage Airbags, ABS with EBD, Automatic Climate Control, Blue & Me technology, Integrated CD/MP3 player with USB, Alloy wheels with the widest tyres (in the category) and Chrome exterior door handles.