Firefox Bikes, a premium bicycle manufacturer, in association with Swiss Military will launch a new range of cycles. Set for launch later this year, these new adventure bikes being will be of international standards.
This new range has been designed for the younger section of biking aficionados. Highly capable of withstanding rugged mountainous regions, Firefox Bikes CEO Shiv Inder Singh has stated that the bicycles will be priced in the range from INR 12,000 to INR 20,000.
Expecting good response from buyers, sales are expected at around 10,000 units per annum. As a part of the deal, Firefox Bikes will produce these bikes and also retail Swiss Military bikes for youth which will be on sale at all Firefox stores across the country, besides departmental stores, hypermarkets and multi-brand outlets.
This is the first deal following Hero Cycles acquisition of Firefox Bikes operating in a premium segment. Firefox Bikes has expanded its reach across the country targeting various categories of buyers while the company has even acquired licenses of Superman, Batman, Tom & Jerry, Popeye etc. Swiss Military has a presence across 26 countries and has over 600 retail stores in Europe offering travel gear, writing instruments, watches and leather goods, etc.