Firefox introduces Trek Elite 9.9 bike in India at a price of Rs 4.25 lacs

After launching Firefox MTV Bikes yesterday at 11th Auto Expo, Firefox Bikes, India’s leading leisure bike manufacturing company today introduced the most expensive bicycle from its stable in India at the Auto Expo today. A stunner all the way, the TREK ELITE 9.9 SSL is priced at a whopping 4.25Lac. Raising the bar among its competitors, Firefox Bikes has caused a flutter in the bike sector by unleashing this ace up its sleeve.

Being a full carbon frame bike, it weighs only 10 kg.  With hydraulic shocks, high performance brakes and 30 speed variations all set to scorch the Indian roads.  Elite 9.9 has a smooth shifting mechanism.

The Auto Expo would witness the unleashing of power-pack bikes, Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd acknowledges, “Elite 9.9 SSL, a boon for the hi-end bikers, being one of the best in its category it’s a bike for bike lovers who appreciate precision and quality”.

Ajit Gandhi, Deputy General Manager, Firefox Bikes informed, “We have already sold 2 bikes and have more demand coming in. Mr. Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd says, “Firefox endeavors to transform the traditional image of a cycling into a fun, adventure and serious sports.  We are overwhelmed to introduce Elite 9.9 SSL hi-end mountain bike of Trek, the light, strong and very hi-tech bike for aspiring cyclists, and there’s no better platform than Auto-Expo to showcase this bike.”

Firefox Bikes are in tandem with the Auto Expo 2012 Eco-friendly theme, Firefox Bikes is the only biking company to display its exclusive collection of bikes and cycling accessories in Auto Expo this year, to woo the budding cyclists.

This year Firefox Bikes is showcasing Madone 3.1, Trek 4300D, Fisher Marlin, Firefox MTV Thor, MTV Dirt, MTV Smoke, MTV Hades, Colorado Firefox Viper, Firefox Target, Firefox Road Runner, Firefox Alpha, and Firefox Dart 2.5 along with bike accessories, lubricants.

Check out the Firefox Bike stall at Auto Expo 2012: Hall No. 18, Stall No.7

Within a short span of time, Firefox Bikes has certainly made a huge impact in the biking industry; it has over 80 exclusive bike stations strategically across Indian cities and 1 in Bhutan. Firefox has also introduced the world’s number one bikes to India – Trek Bikes (USA) as exclusive distributors.

Click here to see bit by bit updates and images from the 2012 Delhi Auto Expo right from 5th Jan 2012.