Forbes magazine recognizes Goodyear Tire & Rubber Company as one amongst America’s Most Reputable Companies

The Goodyear Tire and Rubber Company have made it to the list of America’s Most Reputable Companies by Forbes Magazine yet again. In 2011 the tire company was placed at 38th position in overall ranking. This year Goodyear has bettered its ranking being placed 26th on the list of Reputable companies in the United States.

This is indeed a milestone of sorts for Goodyear which is the only tire company that has made it to the list and is also the highest ranked in the automotive segment. Chief Executive Officer and Chairman of Goodyear, Richard J. Kramer was elated and expressed that this recognition reflects public perception of belief.

Relentless in its mission and quality standards, Goodyear Tire Company has become a household name in the US. The list was based on Reputation Pulse consumer survey carried out by Reputation Institute in the US. Scores were based on financial performance, governance, leadership, workplace, products, services, citizenship and innovation.

Auto News Release


The Goodyear Tire & Rubber Company has again been recognized as one of America’s most reputable companies by Forbes magazine.

Goodyear ranked 26th on the magazine’s seventh annual ranking of corporate reputation in the United States, up from its 38th place ranking in 2011.  Goodyear is the only tire maker on the list and the highest-ranked company in the automotive industry.  The full list is available on

The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer survey, which was conducted in the first quarter of 2012.  The survey measures the overall trust, esteem, admiration and good feelings more than 10,000 consumers hold toward 150 of the country’s largest companies.

Scores are based on RI’s seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and financial performance.  RI said the 2012 survey indicates that perceptions of the enterprise (workplace, governance, citizenship, financial performance and leadership) were more important than product perceptions (products/services and innovation) in driving consumer behaviors.

“This recognition is particularly significant as it goes beyond the value consumers place on our brands and innovative products,” said Richard J. Kramer, Goodyear Chairman and Chief Executive Officer.  “It reflects the public’s perception of the goals and shared values articulated in The Goodyear Mission that guides our associates every day.  The survey shows that consumers continue to recognize that the Goodyear brand stands for great citizenship in addition to great tires.”