Ford B-Max MPV concept to be unvieled during Geneva Motor Show

Prior to Ford B-Max MPV official unveiling at the Geneva Motor Show, Ford Motors has offered customers a preview of what the 2012 B-Max MPV will look like. The vehicle is being based on the Fiesta and it is expected to have a host of highly competitive features that are sure to make its mark in its segment.

Creative in design, unmatched in technology and high in space and quality material the B-Max multi purpose vehicle will be available in 1.oL EcoBoost engine and diesel engine options. Mr Stephen Odell, Chairman and Chief executive Officer of Ford in Europe said that the new model will be brought out to appeal to demands of customers who are seeking all the trappings of a luxury vehicle in a small car. Thanks to the new 1.0 liter EcoBoost petrol engine, combination of both power and efficiency will be the USP of B-Max MPV.

Press Release

Ford’s All-New B-MAX to Showcase Unique Design and Unrivalled Technology at Geneva Motor Show

– Ford President and CEO Alan Mulally will debut production-ready version of all-new Ford B-MAX at the 2012 Geneva Motor Show in March
– B-MAX’s ingenious design and unrivalled technology sets new benchmark for smart, compact, city-friendly cars
– Highlights also include class-leading load-space, high-quality craftsmanship and materials, as well as advanced new engines

COLOGNE, Germany, Feb. 1, 2012 – Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.

Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.

“The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”

Bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. The B-MAX also will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.

Ford’s new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.