Ford’s local joint venture, Changan Ford Automobile Co Ltd takes into account, the country’s huge population and the pace at which the auto industry is increasing in China. Ford promises a total of 800 dealerships by the end of 2014 reaching into the rural areas and smaller towns.
These increased dealerships is part of the company’s plan to take competition head on and extend their preview to newer markets which to date have been largely disregarded as feasible auto markets. Each of these new Ford dealers will play a major role in not only increasing sales but also in offering superior services, offering job opportunities and overall increasing customer ownership experience and increasing the economy of the country.
Changan Ford has introduced a number of new models into China, including the New Ford Focus and Kuga. In 2013, a total of 678,951 units were sold through the joint venture resulting in a YoY 62% increase in growth. Sales by Changan Ford in the first five months of 2014 have totaled 330,771 units with an accumulative YoY increase of 43%.
Win together into endless Ford dealers 88 grand opening of the Midwest market expansion strategy continues
June 19, 2014
88 Ford dealers concentrate opened today, with the continuous expansion of the dealer network construction, consumers will be in the country for more than 750 parents Changan Ford dealer outlets to buy Ford cars.
With the continuous development of China’s automobile market, the Midwest growing consumer demand, Ford will continue to spare no effort to promote western expansion strategy, at present, a third of Changan Ford dealership located in central and western China .
(June 19, 2014, Shanghai) today announced 88 new Ford authorized dealers simultaneously opened and held a grand opening ceremony on the theme “win-win, into the endless,” the new dealership in Shanghai. At the same time, Dongying, Shandong, Shenyang, Zhengzhou, Xi’an, Foshan, Guangdong and other five sub-venue also known for its high level of enthusiasm and the same main venue of Shanghai to join the festivities. Thus, the total number of Changan Ford dealer outlets in China will reach 750.
After the opening of 88 new dealers all, Changan Ford dealer outlets in China’s central and western regions accounted for in its national distribution network will reach about 1/3, which also confirms the growth in consumer demand for the Midwest as well as its strong market potential. At the same time, the opening of new distributors will also further strengthen Ford for three or four or even five or six cities market line layout, help enhance its market position. Currently, Ford’s 750 dealer outlets, about 75% of the layout of the city at 4, 5 or 6 lines, dealer network to test a small city, not only to honor the Ford continued to bring more Chinese consumers more commitment and better products, but also will provide a more convenient and efficient after-sales service more owners.
“Whether it is a new Ford dealer or join existing distributors are committed to providing world-class technology and customer service to Chinese consumers.” Changan Ford Automobile Co., Ltd., President Ma Ruilin (Marin Burela) said, “88 dealer’s opening, will help us to provide consumers with more first-class service and car ownership experience. our dealer network in the current trend of high-speed expansion, expected by the end of 2014, our dealer network is expected to more than 800. ”
In order to give Chinese consumers more high-quality, efficient service, Ford strictly follow the high standards of service globally harmonized system (Ford Service Quality Care), before the opening, for every dealership strict, standardized training and certification programs to ensure that the sales, service and body repair shop management related processes are in line with Ford’s global standard. Ford also has a system of dealer training program, through training courses, “Ford University” series of abilities and skills, to ensure that all Ford dealers provide consumers with a good first-class service quality; addition, Ford also with the country’s top 19 vocational schools and university cooperation, open school-enterprise cooperation projects in high-quality technical training for dealers and service personnel.
“The rapid development of the dealer network, fully demonstrates that we are constantly grow! Strong support for the achievements of Changan Ford, the joint efforts of dealers inseparable partners, but also inseparable from the consumer.” Changan Ford Automobile Co. executive Luoming Gang, vice president, said, “Ford has been a consumer demand-oriented, committed to providing more high-quality, safe, green, smart products for Chinese consumers to meet their growing needs. With 88 new dealership ‘s opening, we will be more Chinese consumers to provide better and efficient service. ”
With the implementation of the 15 • 15 program, Ford has so far successfully introduced the new Ford Focus, Ford Escape, Ford’s new Mondeo, Ford Fiesta and Ford wing stroke and other variety of new cars. Increasingly rich product portfolio has been recognized by the majority of consumers and make consumer demand remains robust growth. Following the 2013 Changan Ford full line of products made total sales reached 678,951 units, up jumped 62% good results, from January to May 2014, to achieve full-line product sales reached 330,771 units, an increase of 43% cumulative outstanding sales performance . Increase in sales not only confirms the need for Changan Ford dealer network expansion, but also for the Ford brand to attract more new dealers to join.
Changan Ford adhering to the “forward indefinitely,” the brand promise of continuing to provide consumers with first-class products and services, while favored by consumers, but also attracted the attention of dealers nationwide excellent partner. 88 dealers portrait added, more evidence of the confidence in the Chinese market enterprises and consumers Changan Ford steady development. Future, Ford will continue to increase investment in order to continue to honor commitments to provide more products and better services for Chinese consumers, boost Ford’s rapid development in China.