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Ford EcoSport 200,000 Fest announced, offers gifts worth Rs 5 crore

Ford EcoSport Fest

This weekend is all about celebrating at Ford dealerships as the auto manufacturer ushers in its EcoSport 200,000 Fest.

Ford EcoSport 200,000 sales milestone celebration beckons customers to customers through 21st – 23rd August, 2015. While the urban SUV remains a favourite ever since launch, Ford India is excited about its new compact sedan Figo Aspire offering.

Rahul Gautam, Vice President, Marketing, Ford India says this is great opportunity to thank customers for their patronage. Ecosport defines the compact SUV segment and is a market leader. Ford EcoSport 200,000 Fest creates a conducive environment for more bookings with assured gifts (LED TVs, refrigerators, washing machines, microwave and ovens) worth Rs 5 crore on offer this weekend.


Launched at an introductory price of Rs 5.59 lakhs in 2013, Price of Ford EcoSport starts from Rs 6.75 lakhs today. (ex-showroom, prices)

Of the 200,000 sales milestone in domestic wholesales and exports, upward of 112,000 Ford EcoSport SUV’s ply on Indian roads. The feat has been achieved within two years of its market launch.

Selling an average of 4,000 units, Ford EcoSport is the only sub 4 meter compact SUV on offer in India currently. The closest rivals it has are in the form of new-age compact SUVs like the Renault Duster, Hyundai Creta, Nissan Terrano or the Maruti S-Cross.

It will soon get a real competitor in the form of Maruti Suzuki YBA (internal codename). This is the same car which was shown as XA Alpha concept back at the 2012 Delhi Auto Expo. Spied in production ready format, YBA is expected to be launched at the 2016 Delhi Auto Expo in February next year.


About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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