HomeCar NewsFord EcoSport Emergency Assistance feature details before India launch

Ford EcoSport Emergency Assistance feature details before India launch

Ford EcoSport is much awaited and while the SUV is expected to go on sale from June 2013, technical details and engine specifications that were mostly available and a bit under wraps are now being discussed more freely with the ongoing media drives at Goa on schedule. Ford EcoSport Emergency Assistance is a first in it’s segment in India. An open line communication system provides occupants the safety they need when driving.

SYNC® Emergency Assistance tech is a Ford feature used in many countries, and in India, Ford becomes the first manufacturer to offer it in teh EcoSport compact SUV segment. Free for the ownership cycle of the vehicle, the service comes at no cost being a non-subscription call-for-help system. The intelligent system gets to work by delivering a critical voice message directly to emergency operators. The auto message implies airbags have been deployed or fuel pump shut off. These triggers open the line for hands-free communication.

The EcoSport will come in with three engine options – 1.5 liter petrol, 1.5 liter TDCi and 1.0 EcoBoost engine. The 1.5 liter petrol engine will offer 110bhp max output and 140 Nm torque while the 1.5 liter TDCi diesel engine will offer 89 bhp and 204 Nm torque with mileage to the extent of 22.7 kmpl. The petrol engine will be mated to either a five speed manual or a six speed automatic while the diesel counterpart will be mated to a five speed manual transmission gearbox.

The much awaited 1.0 liter EcoBoost engine is a three cylinder engine and though diminutive in size is capable of offering 122.5 bhp power and 170 Nm torque and will be mated to a five speed manual transmission. It also portrays outstanding fuel efficiency with is pegged at 18.9 kmpl. This EcoBoost engine will be offered on Titanium and Titanium Optional variants. EcoSport will be launched with four trim levels – Ambient, Trend, Titanium and Titanium Optional. Price details are a closely guarded secret now and bookings will commence in June.

Joginder Singh, president and managing director, Ford India said, “We’re so excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment players.” “Ford’s Emergency Assistance system has already proved itself as a life-saver in other parts of the world and we expect our customers here to appreciate this level of reassuring in-car connectivity,” he added.

Ed Pleet, Connected Services Director, Ford Motor Company, Asia Pacific and Africa, and Europe said  “Since 911 Assist (SYNC’s North American version of Emergency Assistance) was launched in 2008, we have heard many remarkable stories about how the technology made a difference for people in their time of need.” “We are constantly working on new innovations to provide Indian customers with the latest smart features and Emergency Assistance certainly raises the bar on in-car technology and connectivity in India.”

Subodh Satyawadi, Chief Executive Officer, GVK Emergency Management and Research Institute, a pioneer in Emergency Management Services in India said, “We’re very pleased to see a company like Ford take the initiative to launch such a critical service, which will provide Ford customers with an extra level of comfort knowing that should they be involved in an accident, that “108 Emergency Services” will automatically be contacted. ”


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