B-platform Ford EcoSport India production and bookings on as launch nears
To be made available in four trim levels – Ambiente, Trend, Titanium and Titanium Optional, the Ford EcoSport top end variants will be powered by a 1.5 liter petrol engine mated to a six speed automatic transmission while the Ambient and Trend will be mated to a five speed manual transmission.
The base model will not sport features such as ABS or airbags and will come in with frugal facilities such as manual air-conditioning facilities and manual rear windows. The One Ford Plan endeavour launch will be available in a choice of seven color options, interiors will be in either charcoal black/warm grey offered on all models expect Titanium Optional which will be in charcoal black and shadow grey.
Titanium trims will also have facilities such as keyless entry, push button start and SYNC emergency system, CD/MP3 player and 3.5′ multifunction display. Ford’s Chennai plant is the 3rd among 5 global facilities where the Ford EcoSport production is planned. Thsi includes Camacari, Brazil and Chongqing, China (Changan Ford JV). Production at Rayong, Thailandand Tatarstan, Russia (Ford Sollers JV) is in the offing. With fuel efficiency, and safety a key focus, Ford’s US$142 million investment sees their Indian production line expansion completed in under 2 years. Production capability here includes 6 different car bodies on one line with 10 EcoSport variants on sale here, and for export to other auto markets.
With 7 new plants in the Asia Pacific region, Ford is keen about efficiency of facilities and processes. Ford India Maraimalai Nagar plant expansion converted revamped the stamping press line for higher-capacity, fully automatic production using white-light scanner technology. Touchless inspection warrants accuracy and betters workplace safety. Advanced Three-Wet High Solids paint process is , which delivers a superior finish with high gloss and depth of color, improved durability and better resistance against scratches and stone chips. By eliminating the has reduced Co2 emission, and volatile organic compounds emissions.
“The EcoSport looks fantastic,” said Ford president and Chief Executive Officer Alan Mulally. He added, “The Chennai team, together with our supplier partners, have done an outstanding job in delivering our customers a great looking, fuel efficient, safe, compact utility vehicle with impressive functionality and connectivity, at a very affordable price.”
“The EcoSport is a great example of Ford’s leadership in the global shift to fuel-efficient and functional utility vehicles,” said Dave Schoch, president of Ford Asia Pacific. He added, “Utilities are helping drive our expansion throughout the region, particularly in emerging markets, where growth in the utility segments is exploding.” “With the expanding capability of our plant here in Chennai, we are enhancing our flexibility for the future.” “Growth in Asia Pacific is the cornerstone of our global growth strategy, and having a strong base in India will help us to align production with demand and make the most of these market opportunities.”
“The excitement and anticipation around the EcoSport is unprecedented. We are extremely gratified with the response from Indian consumers for this vehicle. The dedicated men and women of Ford India are working very hard to exceed customer expectations, and our dealers have begun accepting EcoSport bookings,” said Joginder Singh, president and managing director of Ford India. He added, “These advanced manufacturing technologies and methods show how we’re bringing our best global practices to India, building vehicles to the highest global standards and at the same time, we are making a positive impact on the community here in Chennai.” “This reflects our deep commitment to India as a key part of our regional and global manufacturing network. We are delighted that Chennai-built EcoSports will be satisfying consumers not only in India, but also in several export markets, as part of our global growth strategy.”