Maruti Suzuki is the largest car manufacturer in India. With a network of sales and service that spreads over 3,000 touchpoints across India, every second car sold (almost) in the country, is made by them. But, it seems that their competitors, are finally able to give them a bit of a problem, which will surely increase with time.
Market share of Maruti Suzuki, is on a decline. From a health 55.5% in the year 2000, their market share in Indian auto industry touched a new low in 2012 calendar year, getting just 37.76% of the pie. Yes, the major part of this decline is to be blamed to the frequent workers’ strikes and violence at their plant in Manesar, but the other part is due to the growing number of cars being launched by competitors in the small car and compact sedan segment.
The newly launched Maruti Suzuki Swift RS, is a limited edition variant of their popular Swift hatchback. It looks sporty, thanks to the combination of white and blue color on the outside and inside. Apart from this, to make the car a special, you will find ‘Swift’ mentioned on door sills, and ‘RS’ on leather seats (in blue and white tone), floor mats, and on the side body.
Offered in only the VXi petrol and VDi diesel variants, this comes at an additional charge of Rs 24,500. This takes the value limited edition Swift petrol in the Rs 5.25 lakh range, and that of Swift diesel in the Rs 6.25 lakh range. This is very similar to the launch price of Ford EcoSport, whose base petrol costs Rs 5.59 lakh, while base diesel costs Rs 6.69 lakh. (all prices are ex-showroom, New Delhi).
Speaking about the launch of new Swift RS, Manohar Bhat Vice President (Marketing), Maruti Suzuki India says, “The Swift RS is in continuation of Maruti Suzuki’s celebrations planned around Swift model as it moves towards the 1 million cumulative sales mark (DZire Regal was launched as 5th year anniversary edition). Swift not only pioneered premium compact segment in the country, it continues to remain the no. 1 selling car in the segment. Swift has cumulatively sold over 9.6 lakh units since its launch in May 2005. We are confident that limited edition Swift RS will be ideal for customers who look to further enhance the sporty character and style of the Swift. All this comes with a much higher value worth than the price customer pays for Swift RS package.”