Ford India will give their prospective buyers a chance like never before. Over the next three days, people in Mumbai and Delhi will be able to experience the Ford EcoSport inside out, at the Infinity Mall, Malad, Mumbai, and Select City Mall, Saket, New Delhi. The soft launch is then expected to head to Ambience Mall in Gurgaon, Delhi for 22nd – 24th March, after which it will head to Mantri Square Mall in Bangalore for 29th – 31st March.
As this will be a soft launch of the EcoSport, don’t expect Ford India to reveal price of the new EcoSport at the event today. There is no word out from Ford India on the official launch of the EcoSport, yet. But, the US car maker had stated last year that EcoSport will be launched in India by early 2013.
Earlier this year, Ford India stated that they are on schedule to launch the EcoSport. They have already initiated a new promotional campaign, EcoSport Urban Discoveries– which will give you a chance to drive the EcoSport for 21 days, before it is officially launched. And, if you are lucky, you might also win the EcoSport via this campaign.
The last date to register your entries for EcoSport Urban Discoveries is 31st March 2013. After which, Ford India will select the 35 lucky winners who will be given keys to the EcoSport for 21 days. This indicates that the official launch of EcoSport cannot take place before 21st April.
Expect the EcoSport to be launched by May/June 2013, unless Ford India has a surprise in store for us. We are here at the venue. Stay tuned for more updates and images of the EcoSport from Infinity Mall, Mumbai.