To ensure that upcoming Ford EcoSport is received with aplomb, the company is conducting a special campaign to attract a fair share of customers. This pre launch campaign is being held in India to draw special attention to the Ford EcoSport. 35 lucky individuals will be able to take home the Ford EcoSport ahead of its market launch, for a period of 3 weeks.
Those desirous of taking part in this campaign will need to register at www.ecosportdiscoveries.co.in. EcoSport Urban Discoveries will span all forms of media, be it TV, radio, print, mobile and social internet channels. It will be available to customers across the country and patrons will be able to drive and experience Ford EcoSport ahead of market launch.
This exciting campaign will be conducted across 12 major cities in India; New Delhi (including NCR), Mumbai (including Navi Mumbai), Bengaluru, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Hyderabad, Ahmedabad, Pune and Kolkata. Participants need to discover any place that is intrinsic to their particular city and will need to upload the same. Watch the two videos from Mumbai and Delhi Urban Discoveries below to understand more.[youtube]http://www.youtube.com/watch?v=2pbQAK3KVt4[/youtube]
You have till the 31st March 2013 to submit your entries. All the entries will then be evaluated by a special jury and will be judged on content, quality and other measures. In the second phase 35 of the best entries will be adjudged as winners and will be offered the key to a Ford EcoSport for 21 days to discover their cities even further. Each winner will be able to bring along two more members, and form a 3 member team. Each of the 35 teams will be given a TV crew to record their urban discoveries. After the 21 days, all the 35 entries will be again judged by experts, and the 1 entry which is adjudged as the best, will be the winner of a brand new EcoSport. Team members of the lucky participant will get international holidays, while 10 other winners will receive iPads.
Announcing the platform’s roll out, Vinay Piparsania, executive director of Marketing, Sales and Service for Ford India said, “We at Ford believe that real people and their real experiences truly bring the best out in our products. This has inspired us to empower the people of India to set the stage for EcoSport’s launch in the country. EcoSport Urban Discoveries will give over a hundred customers, the opportunity to drive and experience our exciting Ford EcoSport ahead of its market launch. This campaign will help us go further in engaging with our customers and educating them about our upcoming big product.”
Once launched, Ford EcoSport will compete with Renault Duster, who too have started a twitter campaign called Unstoppable Explorer. EcoSport launch is expected to take place early next month.[youtube]http://www.youtube.com/watch?v=ZDd_Lg0GXpg[/youtube]