Ford is working out a strategy to ship the India-made EcoSport compact SUV into the US, their home country. This will be a huge push to PM Modi’s Make In India campaign as an American car maker will be making cars in India for their home market in the US.
It was back in 2014, that the news about Ford looking at either India or Thailand for importing EcoSport SUV to the US was reported. However latest developments state that the parent company is in final stage talks with Ford India.
This will be for the first time that a US automaker will be shipping made-in-India cars back to the US. Ford India already exports the EcoSport to more than 62 countries, but exporting to the US will be something special. The request from headquarters is for about 90,000 units annually – this is more than what Ford sells in India.
Ford India is confident of delivering cost, quality and volumes while logistics of shipments out of the country are also efficient and cost effective. They will be ensuring that all products will be of the highest quality, meeting global standards.
Earlier this week, Ford unveiled their new 2017 EcoSport facelift. It comes with revised exteriors and interiors. Highlight is the addition of a large 8 inch touchscreen infotainment system on the dashboard. The new EcoSport is expected to be launched in India next year. It is believed that the exports of EcoSport facelift will commence first, and then it will be launched in India.