Ford is working out a strategy to ship the India-made EcoSport compact SUV into the US, their home country. This will be a huge push to PM Modi’s Make In India campaign as an American car maker will be making cars in India for their home market in the US.
It was earlier in 2014, that the news about Ford looking at either India or Thailand for importing EcoSport SUV to the US. However latest developments state that the parent company is in talks with Ford India.
This will be for the first time that a US automaker will be shipping made-in-India cars back to the US. Ford India already exports the EcoSport to more than 62 countries, but exporting to the US will be something special. The request from headquarters is for about 90,000 units annually – this is more than what Ford sells in India.
Ford India is confident of delivering cost, quality and volumes while logistics of shipments out of the country are also efficient and cost effective. They will be ensuring that all products will be of the highest quality, meeting global standards.
US sales are expected to commence by October 2017. This means, it will not be the current EcoSport which will be exported to the US, but the EcoSport facelift, which the company has already commenced work on.
Exports have allowed Ford India to considerably reduce production cost per car. Increase in overseas demand has also resulted in Ford India’s Chennai plant to function 24×7 for the first time during 2014. This plant is also expected to be transformed to an EcoSport manufacturing global base, along with a new small assembly line for for the new Endeavor and Fiesta. The new Ford cars (Figo Aspire and hatchback), will be manufactured at their new plant in Sanand.