The hike follows the introductory price announced earlier this year
When Ford introduced the BS6 version of its flagship Endeavour in India earlier this year, there wasn’t any significant price hike compared to the BS4 model. Things were challenging as they were and the automaker didn’t wanna make it worse by implementing a significant price hike. However, the INR 29.55 lakh (ex-showroom) starting price of the Ford Endeavour BS6 was an introductory price valid till April 2020.
Ford India has quietly updated the prices of its full-sized SUV by up to INR 1.20 lakhs. The base Titanium 4×2 model witnesses an inflation of INR 44,000 and is now priced at INR 29.99 lakh. The Titanium Plus 4×2 trim is priced at INR 32.75 lakh while the range-topping Titanium Plus 4×4 retails for INR 34.45 lakh. All prices are ex-showroom.
While the official prices are hiked, it is possible that, given the situation, several showrooms with inventory would be willing to offer significant discounts to improve sales performance. Below are the new vs old prices of Ford Endeavour BS6.
|Ford Endeavour BS6||New Price (Rs Lakh, ex-sh)||Old Price (Rs Lakh, ex-sh)||Diff in Rs|
|Titanium 4×2 AT||29.99||29.55||44,000|
|Titanium + 4×2 AT||32.75||31.55||1,20,000|
|Titanium Plus 4×4 AT||34.45||33.25||1,20,000|
Endeavour BS6 powertrain at a glance
The Ford Endeavour received a major powertrain upgrade to comply with the BS6 updates. The ladder frame SUV employs a new downsized 2.0-liter turbocharged diesel engine which is also available in international markets. Also new is the 10-speed automatic transmission which is standard across the range. The new motor is tuned to deliver 170 hp and 420 Nm of torque. The engine uses Selective Catalytic Reduction to keep the emissions within the limits prescribed by BS6 norms. The old 2.2-liter and 3.2-liter diesel motors have been discontinued.
The premium product offers a wide range of features including thumb control for manual operation of the transmission, Ford Pass connected car features, panoramic sunroof, leather upholstery, semi-auto parallel park assist, and many more.
The Ford Endeavour BS6 locks horns with the popular Toyota Fortuner, Mahindra Alturas G4 and Isuzu MU-X. It a few months’ time, the segment will witness the arrival of a new member in the form of MG Gloster. With a length of over 5 m, the Gloster will be the largest offering in the segment and is likely to be available with both petrol and diesel engine options.
The Toyota Fortuner has been domination this segment for quite a while and the Ford Endeavour has managed to create a niche for itself. It would be interesting to see how the MG Gloster fits in this segment where brand image goes a long way.