Ford Escape SUV's recalled: EcoBoost global promotion in August (Video)

Ford Escape SUV’s recalled: EcoBoost global promotion in August (Video)

485,000 Ford Escape SUVs will be recalled due to certain problems noted in its gas pedal. These defects have resulted in 13 crashes, nine injuries and death of a 17 year old girl in January 2012 in Arizona. This recall will cover all Ford Escape SUVs manufactured between 2001 and 2004 model years. Gas pedals are reported to be faulty and are sticking in place thereby leading to crashes. Hence the company had decided to launch a worldwide recall after total of 68 complaints were received.

Investigations conducted by National Highway Traffic Safety Administration revealed that out of these 484,600 SUVs, 421,000 were sold in US markets itself. In the case of the one reported death in Arizona, the Escape accelerated out of control and rammed into a sedan which flipped over three times before throwing the girl out of the vehicle leading to her death. This was caused due to inadequate clearance between engine cover and speed control cable. This fault is only noticed when driver has to press the pedal all the way.

Ford will be recalling all these vehicles and will be replacing engine cover fastener so as to raise it sufficiently to avoid the recurrence of this problem. Ford has been in the news for a number of other recalls recently. Earlier this month, Ford recalled 11,500 2013 models with 1.6 liter engines due to faulty fuel lines which could crack thereby leading to leak of fuel which could trigger off fires. Before that, Ford recalled 10,000 2013 Escape SUV’s to fix carpet padding that came in the way of efficient braking.

Ford will be promoting their new EcoBoost engines globally in the month of August. Read the press release below for more information.

 

The Look of a Champion

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Auto News Release

Ford EcoBoost Will be Seen Around the World During Multi-Weekend Motorsport Promotion in August

·         Special Ford EcoBoost livery will be highly visible with selected Ford drivers around the world during August to raise awareness of Ford’s latest global engine technology among consumers.

·         Drivers competing in the NASCAR Sprint Cup and Nationwide Series, along with NHRA and Best in the Desert Racing Association will participate in North America, while their counterparts in the FIA World Rally Championship and China Touring Car Championship are involved in other parts of the world.

·         EcoBoost is Ford’s global engine technology that uses smaller turbocharged engines to provide increased power and fuel efficiency while also decreasing emissions.

DEARBORN, MI, (July 26, 2012) – EcoBoost is taking over the world – at least when it comes to Ford Motor Company’s motorsports program in the month of August.

Ford’s latest engine technology, which provides increased fuel efficiency and decreased emissions without sacrificing power, has been a major hit with consumers worldwide. Beginning with the first weekend in August, motorsports fans will get a heavy dose of Ford EcoBoost highlighted through a unique livery on selected racing vehicles around the world.

Ford will use its North American racing programs in NASCAR Sprint Cup and Nationwide, NHRA drag racing and Best in the Desert, while its FIA World Rally Championship and China Touring Car Championship programs will also participate.

“Simply put, our Ford EcoBoost technology is going global with our production cars around the world, and we wanted to find a unique way to highlight that fact,” said Jim Farley, Ford group vice president, Marketing, Sales and Service. “What better way to do that than to use our global motorsport program as a way to reach out with the Ford EcoBoost message to the millions of fans who follow the sport all across the globe.

“Motorsport fans are just like any consumer. They care about having a combination of power and fuel economy, whether it’s in the cars they drive to the track, or in the cars that their favorite drivers compete with on the track.”

The livery campaign kicks off on the weekend of Aug. 3-5 with NHRA star Bob Tasca III sporting Ford EcoBoost on his NHRA Mustang Funny Car in Seattle for the annual Northwest Nationals while Petter Solberg and Jari-Matti Latvala will team up in their Ford Fiesta RS WRC for the World Rally Championship event in Finland.

The promotion will continue the following weekend of August 10-12 at Watkins Glen International as champion drivers Matt Kenseth and Ricky Stenhouse Jr. compete in the NASCAR Sprint Cup and Nationwide Series, respectively. Kenseth will be in his No. 17 Ford EcoBoost Fusion while Stenhouse drives his No. 6 Ford EcoBoost Mustang.

Two other series will round out the Ford EcoBoost blitz August 17-19 with Steve LaRoza piloting his Ford EcoBoost-powered F-150 in the Las Vegas to Reno off-road race sanctioned by the Best in the Desert Racing Association, and Fan Gaoxiang will sport Ford EcoBoost on his Focus in the China Touring Car Championship event at the Ordos International Circuit in China.

The Ford EcoBoost livery made its debut on the 2013 NASCAR Fusion that debuted in January and race fans have also seen the livery debut earlier this year in series such at Rally America and Formula Ford Great Britain.

“Not every race car with Ford EcoBoost on it during those weekends actually runs an EcoBoost engine,” said Raj Nair, Ford group vice president, Global Product Development. “First and foremost, this is a marketing effort to let the world know more about this great technology.

“But the fact is, we do have cars in World Rally, Best in the Desert, and sports car racing that are currently using Ford EcoBoost Technology in competition. This helps us prove-out the technology in terms of power, fuel economy and reliability in a competitive and demanding race setting, then take those learnings from the track to the street.”

What is EcoBoost?

Ford EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent, made its debut in the marketplace in 2009 in the Ford Taurus SHO.   Since its debut, the engines have beaten Ford sales expectations, brought younger, more affluent customers to the brand and returned some of the highest customer satisfaction numbers the company has ever received.

Ford plans to offer EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, and tripling the capacity of EcoBoost-equipped Ford vehicles.    Expanded availability in high-volume nameplates helps make fuel economy more affordable for hundreds of thousands of drivers.

There were a record 127,683 EcoBoost-equipped vehicles sold by Ford in 2011.

EcoBoost engines are available worldwide on Ford vehicles, including:
·         1.0-liter three-cylinder
·         1.6-liter four-cylinder
·         2.0-liter four-cylinder
·         3.5-liter V6

EcoBoost engines are a key element of the power of choice Ford offers buyers seeking fuel-efficient solutions. From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more.

By 2013, Ford plans to offer an EcoBoost engine in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost-powered vehicles per year.

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