In an attempt to revamp its lineup, Ford India has stopped producing aging and slow selling products such as Classic, old Figo hatchback and Fiesta, reports Economic Times. The discontinuation of these products will be compensated by the launch four new products in the near future.
Ford Classic has just been replaced by Figo Aspire sub-4 metre sedan while next gen Figo hatchback is just around the corner to take the baton from the old car. Ford Fiesta unfortunately couldn’t stay afloat in a lucrative segment even after a facelift.
Starting from May 2015, the combined sales of Classic and Fiesta plummeted to low double digit territory, giving the company no reason to continue production. Despite carrying a nameplate which earned a good reputation in India, new Fiesta sedan landed with a very high pricing. This move was not received very well by the customers.
A significant facelift accompanied by a considerable price reduction didn’t help its case either. Eventually, Ford ended up hiking the price by a staggering INR 89,000. With more relevant products lined up for the country, Ford has decided to give up on its ailing sedan.
The American car maker’s Indian sales have been historically driven by a single product but moving forward, the company aims to change that. Apart from EcoSport, Figo twins and new gen Endeavour are expected to contribute significantly to the sales volume.