Sporting a host of upgrades, both external and internal as compared to its current model, the new Ford Fiesta facelift receives a new front grille with extensive use of chrome thus giving the 2014 Fiesta a more up market appeal. The model is also seen with a new front bumper, headlamps and rear bumper design while it sits on new alloy wheels.
Interiors have also been spruced up for the current year with a dual tone as against the all grey interiors seen on its earlier counterpart. Center console is finished in piano black while infotainment and entertainment features abound with SYNC, featuring voice commands for playing music, reading out text messages and an AppLink for connecting mobile applications with use of voice commands. A special Emergency Assist system allows occupants to immediately connect with emergency services in the event of a crisis.
The company website displays only one engine option in the form of a 1.5 litre TDCi diesel engine which is carried forward from its present model. This engine is capable of 90 PS peak power and is mated to a 5 speed manual gearbox. The 2014 Ford Fiesta is made of boron steel, which according to the company is about 4 times stronger as against standard high tensile steel.
“The Ford Fiesta has been lauded by enthusiasts in India for its superior driving dynamics, smart features and democratising technology in the B segment,” said Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India. “With a new, bolder look and more refinement, the Ford Fiesta truly stands out as a premium mid-sized sedan. We are proud to offer a product that will make an even more compelling choice for discerning drivers when it launches later in the year.”
“The 2014 Ford Fiesta takes our strongest global nameplate to the next level,” said Piparsania. “With its unmatched combination of quality, performance, safety, smart technologies and stunning looks, we’re confident that it will help us to attract and serve even more new customers-to-Ford in India.”
Already warmly welcomed in markets around the world, the 2014 Ford Fiesta signals Ford’s vision to solidify its B-car segment position, with technology and performance appealing to enthusiasts. A new, bold design, class-leading safety features and all-new smart technologies like Ford SYNC with AppLink make the new Ford Fiesta an intelligent choice for drivers looking for more in a premium compact car.
To update the Fiesta, designers worked on refining the exterior while retaining its overall character. The new Fiesta’s face is dominated by a trapezoidal front grille – a signature of Ford’s global family – bracketed by laser-cut headlamps. The power-dome hood design adds to the changes, giving the car a more assertive and confident appearance. The designers paid special attention to the Ford badge, which is inlaid into the surface, showing pride and craftsmanship.
At the back, the tail lamps have been given more detail to be in harmony with the expressive head lamps. The new Ford Fiesta also features a new deck lid and bumper fascia, with a chrome accent to further convey visual width and a premium look.
Inside, things are just as expressive. The mobile phone-inspired dashboard and leather steering wheel with audio controls amplify the modern interior and entice drivers to get in the car and on the move.
The new Ford Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in door panels. For those who prefer a light interior, the designers put in a two-tone instrument panel which creates visual space and roominess.
A satin-chrome detailing finish is offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays. They also ensured that surfaces and knobs convey quality at every touch.
New seat fabrics and designs are offered with comfort fabric trims. Eye-catching patterns and textures, including contrast stitching, also add to the vibrant new interior ambience, while additional supporting bolsters improve comfort.
The new Ford Fiesta gives drivers the perfect blend of a connected world and an enjoyable driving experience with Ford SYNC with AppLink. The award-winning hands-free in-car connectivity system enables drivers to keep their hands on the wheel and eyes on the road while choosing music, making phone calls and controlling their favourite smartphone applications using voice commands.
Helping to ensure the driver’s peace of mind, the new Ford Fiesta has been designed to provide high levels of protection and driver support with high-strength, lightweight steel and a comprehensive safety package.