Ford Figo Aspire is scheduled to be launched on August 12, Economic Time reports. Bookings have been going on since July 27 at INR 30,000.
Figo Aspire is the first of the three new products to be launched in the next 9 months, the other two being Figo hatchback and Endeavour SUV. The compact sedan is considered to be one of the most significant launches in the company’s history in the country, along the lines of original Figo and EcoSport.
The sub-4 metre sedan will be catering to a high volume market populated by accomplished contenders such as Maruti Swift Dzire, Honda Amaze, Hyundai Xcent and Tata Zest. The car will be offered in four variants – Ambiente, Trend, Titanium and Titanium Plus. Both petrol and diesel motors are on offer.
The engines are family albeit come in a different state of tune than before. The 1.2-litre Ti-VCT engine benefits from variable valve timing to dish out 88 PS while the 1.5-litre TDCI diesel motor which is also available in EcoSport and Fiesta is tuned to deliver 100 PS. All variants are equipped with a standard 5-speed MT. There is also a 112 PS 1.5-litre petrol engine mated to 6-speed dual-clutch automatic gearbox in the mix.
Ford India is expecting Figo Aspire to bring in significant volumes from a new audience base.