Continuing with their aggressive marketing strategy, Ford India has thrown yet another surprise by slashing price of their Figo and Aspire variants by as much as INR 91,000.
Launched only last year, Ford Figo and Aspire are built on the company’s new generation platform. Offered with petrol and diesel engine options, Ford Figo price have been slashed for Trend, Titanium and Titanium+ trims while Aspire price has been slashed for the Titanium and Titanium+ variants. Price of AT variants has not been slashed. Below is the detailed table and the new price list-
| Ford Aspire Variants | Ambiente | Trend | Titanium | Titanium + |
| Powertrain Combination | ||||
| 1.2L Ti-VCT (Petrol) | 528,150 | 576,150 (Prev: 601,150) | 599,150 (Prev: 690,150) | 680,150 (Prev: 745,150) |
| 1.5L TDCi (Diesel) | 637,850 | 685,850 (Prev: 710,850) | 708,850 (Prev: 799,850) | 789,850 (Prev: 854,850) |
| 1.5L Ti-VCT (Petrol AT) | NA | 819,750 | NA | |
| Next-Gen Figo Variants | Entry | Ambiente | Trend | Titanium | Titanium + |
| Powertrain Combination | |||||
| 1.2L Ti-VCT (Petrol) | 453,700 | 482,700 | 523,700 | 565,700 (Prev: 594,700) | 628,700 (Prev: 658,700) |
| 1.5L TDCi (Diesel) | 562,750 | 591,750 | 632,750 | 653,750 (Prev: 703,750) | 717,750 (Prev: 767,750) |
| 1.5L Ti-VCT (Petrol AT) | NA | 727,100 | NA | ||
This means, Ford Figo Petrol Trend variant is cheaper by INR 25k, Titanium variant is cheaper by 91k, and Titanium+ variant is cheaper by 67k. Figo diesel Trend variant is cheaper by 25k, Titanium is cheaper by 91k and Titanium+ is cheaper by 65k. Ford Aspire sedan Petrol Titanium is cheaper by INR 29k, Titanium+ is cheaper by INR 30k. Aspire Diesel Titanium and Titanium+ trims are now cheaper by INR 50k.
Not to forget, Figo and Aspire Titanium+ variants come with best in class safety feature of six airbags, Emergency Assistance and SYNC, making the deal even more mouth-watering for interested buyers. Both Figo and Aspire are being manufactured at Ford India’s Sanand plant. At the same plant, Ford also manufactures export spec Figo and Aspire for markets across the globe, including Europe.
This year, Ford India has been more aggressive than ever before. Be it product launches, marketing initiatives, or improving customer support. Earlier this year, they slashed price of EcoSport by 1.13 lakh, launched Endeavour and Mustang, announced India’s largest ever brand make-over campaign worth INR 204 crores (auto industry), opened new original car parts outlets, promote transparency, and so on.
