Ford Figo Aspire TVC has Farhan Akhtar in the driver’s seat

We are not sure how much of an impact a movie actor can provide when launching a new product, but this trend is surely catching on. Hyundai has Shah Rukh Khan (first for Santro, now for Xcent), Maruti got Ranveer Singh for Ciaz TVC, Hero MotoCorp had Allu Arjun in their new Hero Glamour TVC.

Ford Figo Aspire TVC Farhan Akhtar
Farhan Akhtar in driver’s seat.

The latest bollywood personality to join this list is Producer / Writer / Actor / Director / Singer – the multi talented Farhan Akhtar. The images you see above were shot at Palm Beach Road in Navi Mumbai.

Ford India officially revealed the new Figo Aspire, a sub 4m sedan last week at their $1 billion state of the art plant in Sanand, Gujarat. Already entered production, India launch is to take place by June 2015, where it will be offered in two engine (petrol and diesel) options, and 2 transmission (manual and automatic) options.

The petrol engine will be in the form of a 1.2l TiVCT engine while diesel is will be a 1.5L TDCi. Though Ford is yet to reveal official output figures, they are expected to be in the range of 80 to 90 hp.

Ford officials with new Figo Aspire
(Left) Mark Fields with Gujarat CM Anandiben Patel in Sanand last week.

Featuring state of the art interiors and features, Ford Global CEO, Mark Fields, who was in Sanand last week to inaugurate the plant and unveil the car, has said that the new Figo will be a complete car, unlike any other.


Spy shots via MotorBeam