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Ford Figo, Figo Aspire production halved following weak demand

Ford Sanand plant

Ford India has cut production at the company plant in Sanand, Gujarat by 50% following lower than anticipated sales.

Ford India has reduced production for the new Ford Figo and Ford Figo Aspire as sales have declined. CNBC TV18 report claims that sales have declined by 60% for the Figo and 74% for the Figo Aspire today, as compared to when the respective car was launched in India.

Ford India had earlier targetted monthly production of 20,000 units (Figo + Aspire). But low demand pushed the company to reduce production to 10,800 units. Current production is even lower at just 6,800 units a month.

2016 Auto Expo Ford Figo Aspire

Ford India plant in Sanand, built at an investment of USD 1 billion is also been working in a single shift. In March, the company had to shut down production operations at this plant for a week.

Ford India is also noting decreased sales where its best-selling model, Ford EcoSport is concerned. Ford EcoSport has been facing keen competition from the recently launched Maruti Suzuki Brezza to the extent that Ford India has reduced prices to compete with the Brezza on a common footing. Post price reduction, Ford EcoSport managed to post its highest monthly sales in last 16 months.

made in india ford figo exports

Ford India expected to commence exports of the Figo from Sanand plant to markets across Europe by early 2016. This too has been delayed for unknown reasons. For now, the Sanand plant exports to Mexico, South Africa, and the Middle East. Full report in the CNBC TV18 video below.

Euro-spec 2016 Ford EcoSport – Photos

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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1 Comment

  • Ford doesn’t advertise it’s products as much. Thats the major problem. They should flood their products on Newspapers (local, national), TV and on the internet. This is the only way to get attention in the already crowded market. The other problem is the interiors…they need to be more livelier, fresher. Otherwise I dont think the products are any lower in quality.

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