But in November 2014, sales fell down to 1,389 units, and in December only 151 units were sold. This could mean that Ford has stopped manufacturing the Figo.
Ford India was producing Figo hatchback in its manufacturing plant in Maraimalai Nagar, Tamil Nadu. It was launched in Indian market in March 2010. The model quickly gained popularity and by July 2010 it received around 25,000 sales bookings across all variants. In October 2012, Ford Figo facelift was launched, sporting larger hexagonal front grille and redesigned head & tail lamps. Ford India started exporting Figo hatchback to South Africa in January 2013.
However, the model will continue to be sold as it would not have depleted from company’s and dealers’ stockyard.
Freed assembly lines should be logically used to ramp up Ford EcoSport production in case of sudden or festive demand. But judging from gradually declining sales of the crossover in the past six months (from 5,397 units in July 2014 to 3,365 units in December), the only way Ford India can utilise the void is by strengthening their export business. Other products built in Chennai plant are 2014 Fiesta, Classic sedan and Endeavour SUV, all of which are declining.
Via – Gaadi.com