In their on-going attempt to shed the image that servicing Ford cars is expensive, Ford India has launched a new feature on their website called Service Price Promise. This feature allows customers to calculate Periodic Maintenance Costs through Service Price Calculator, thus making service costs transparent.
Customers can calculate costs without leaving their homes and walk into company service centers with a print out of the quote ensuring better transparency. The calculated quote comes with a month long validity period though it is subject to any changes in taxes, etc.
Ford India Service Price Promise is on offer to every Ford customer while it offers periodic maintenance costs on all models in the company lineup in India that includes their new range of cars like Ford Figo, Ford Figo Aspire and Ford EcoSport SUV.
Ford India will be informing customers of this new initiative via display boards at company dealerships and through service reminders. Ford India Service Price Promise will also be displayed on company websites and via Ford Mobile App.
As a part of the company commitment to customers and to ensure reduced cost of vehicle maintenance, Ford India also offers Ford Happy Pockets Service and Ford Vehicle Personalization Center. Happy Pockets Service allows customer’s service from INR 2,199 while Ford Vehicle Personalization Center enables customers to select customization exclusive to their preferences while making their vehicle distinct.
Ford India has also introduced Sub Assembly Levels for Repairs thus bringing in substantial saving in cost of ownership. Auto parts are broken up into sub components with the Ford Aspire receiving 850 parts under sub assembly. Localization and Competitive Parts Pricing is also an initiative offered by Ford India extending its supplier base with increased levels of localization thus making pricing more competitive while ensuring high quality.