Ford India sales during the month of November 2012 have been noteworthy, thanks to the recently concluded festive season. Taking domestic sales and exports into account, the company sold 10,155 cars during the month of November. Exports hit a record high in both October and November with 4,211 units exported in November while year to date exports stood at 26,053 units.
Domestic sales alone accounted for 5,944 units during November 2012 while in November 2011, Ford India sold 8,322 units. Exports stood 200% higher as compared to that witnessed in November 2011 while the company added two new export markets of Algeria and Tunisia to their existing list of 35 global markets
Ford India is concentrating on Tier 2 and Tire 3 cities in the country and has opened new dealer showrooms in Jaipur, Rewari and Sirsa during November. Boosting their reach in Pan Indian markets with enhanced fervor, Ford India plans on increasing sales and service outlets. Currently numbering 247 in 129 cities, Ford India has set targets to increase these to over 500 sales and service outlets by 2015.
Ford India launched the all new Figo at a starting price of Rs 384,999 on 15th October. December sees Joginder Singh step in as President and Managing Director of Ford Motors, India with Michael Boneham retiring after an almost 5 year tenure. Ford is keen to increase it’s market share in India from the current 3% statistics. For this, the new Sanand plant will be vital, as well as a range of launches in the next 3 years. The Ford Ecosport SUV will launch early in 2013. For buyers, the Ford Midnight Sale is back with car discounts of upto Rs 81,000 on 5th Dec 2012.