“Cautious is how we should define the first quarter of 2014. The excise duty reduction has definitely been a positive step. As India gets set to vote, we look forward to such industry-friendly initiatives being sustained to support the important automotive sector,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India.
Ford EcoSport emerged in March as India’s most-awarded vehicle ever having received over 30 industry awards within a year of launch. Previously, Ford Figo in its debut year had been recognized in the Limca Book of Records 2012 as India’s most-awarded car.
“Ford is confident of playing a significant part in the next phase of growth in India’s automotive industry,” Piparsania said. “We are thrilled with the response to our vehicles. As a mark of growing favourability amongst customers, it is a matter of pride to see a Ford vehicle become India’s Most Awarded Vehicle Ever yet again.”