Ford India sales in April 2016 (including exports) stood at 16,470 units as against 14,215 units sold in April 2015 resulting in an increase of 16%.
Both domestic sales and exports increased during the past month with domestic sales up 32% at 6,531 units as compared to 4,931 units sold in April 2015. Exports increased 7.05% from 9,284 units exported in April 2015 to 9,939 units exported in the past month.
Ford India’s special emphasis on a three-pronged brand transformation strategy with customer-centric products, cost of ownership perception and enhanced customer experience allowed the company to experience this growth.
Ford India also set up an independent Technical Training Center at Manesar, Gurugram in April in association with Technical Training Inc – TTi. It is from this center, which is spread over 18,000 sq ft that Ford India will conduct 13,500 special technical training sessions each year.
Furthering this training commitment, Ford India has also entered into a partnership with Industrial Training Institutes in Hyderabad and Sonepat to introduce Automotive Student Service Educational Training (ASSET) Centres.
New sales and service facilities have been set up at Amravati, Dhanbad, Renukoot, Faizabad, Gonda and Satna thus taking total sales and service centers to 376 across 209 cities in India.