Under the experiment, Ford India pilots a car-sharing concept in Bangalore. Working with Zoomcar, small groups, i.e., co-workers, apartment dwellers and families can share a Ford India vehicle among multiple drivers. Ford Smart Mobility propels forward based on 25 experiments: eight in North America, nine in Europe and Africa, seven in Asia and one in South America.
Ford Smart Mobility experiments are designed to find out what customers will want and need in tomorrow’s transportation ecosystem. Share-Car experiment in Bangalore from Ford India will will help consumers who can’t afford a car but want the benefits of owning one. Researchers are working on a model for vehicle scheduling and managing ownership. The auto manufacturer looks to test transportation ideas that better customer experiences.
Flexibility in user models and social collaboration to reward customers is being looked into. Ford invited global innovators and developers around to create solutions for specific mobility challenges in different regions. 14 of the experiments are Ford-led research projects. 11 are part of Ford’s Innovate Mobility Challenge Series.
Ford President and CEO Mark Fields says the company is driving innovation at every step to be a product and mobility company that influences the way the world moves. Mobility experiments address 4 global megatrends: expanding middle class, air quality and public health concerns, explosive population growth, and changing customer attitudes and priorities. Present day transportation models and limited personal mobility, especially in urban areas is what Ford looks to addresswithin the next 10 years and beyond.