Ford Motors India has surprised everybody by announcing that they have opened 45 new sales and service outlets across 35 locations in India. Including these 45 new outlets, Ford Motors now has a network of 230 sales and service outlets across 123 Indian cities.
Other way to look at Ford India’s strategy towards their Indian customers, is that they have managed to open one new outlet every 10 days since the launch of Figo hatchback back in March 2010. Along this impressive run, over the last two years, Ford India also managed to register an impressive growth rate of 40%. All these 45 new Ford outlets are designed and built keeping in accordance Ford’s International standards.
Mr Michael Boneham, MD & President, Ford India said: “Ford has started 2012 with a new promise and is committed to going further to enrich the lives of customers across India. Adding to our commitment of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world class service initiatives. The path-breaking event being celebrated across multiple dealerships in India today signifies that focus and is aimed to inspire those willing and waiting to join the Ford family.”
New facilities have opened in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar, Bikaner in the North; Rourkela, Agartala, Kolkata in the East; Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur, Tirupur in the South; and Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai, Jamnagar in the Western region.
“From sales and service expansion to localization to affordable spares and child parts strategy, Ford has truly redefined what consumers want and desire – offering peace of mind and convenience. Today Ford dealerships are located across the length and breadth of India and offer world class after sales service plans at a competitive cost. As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences,”added Mr Boneham.