Ford says the new Figo comes with over 100 changes: Change is a wonderful thing

Ford India have just unveiled their new Ford Figo in India at a base price of Rs.3,84,999 (ex-showroom Mumbai) for the petrol variant while the diesel counterpart will be priced from Rs.4,81,999. Available in a choice of four variants – LX1, EX1, ZX1 and Titanium, the new Figo will be small and compact and is launched just ahead of the festive season while its competitive pricing and striking features are what the company expects will add to sales.

According to the company there are a total host of changes seen in the new Figo as compared to the first Ford Figo which was launched in March 2010. The Figo gets a brand new front fascia with hexagonal grills, redesigned headlamps and tail lamps, etc and is being offered in brand new colors of Bright Yellow and Kinetic Blue which add to its sporty appeal.

Ford India has concentrated on interior comfort and enhanced performance in their new Figo. The engine is calibrated to augment pick up specially during start off and overtake while shifting gears offer less resistance and seats are specially designed to afford lumbar support and adjustable headrests for additional comfort. A special lining on doors ensure a quieter cabin.

It may be remembered that Ford Figo was the most awarded small car in India when it made its debut. It found place in the Limca Book of records 2012 as the most awarded car in the country. 65% of its owners in India were first time buyers. Ford India has expanded its dealer network in India by 40% and now possesses 230 sales and service outlets in 123 Indian cities which the company plans to increase to 500 in the coming few years.

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Auto News Release

Ford India Launches New Figo with Enhanced Kinetic Design, New Colours and Smart Features

At a starting price of Rs 384,999*, the New Ford Figo dazzles with a host of new features — new-look head and tail lamps, hexagonal front grill, new instrument panel colour and steering column mounted audio controls, among others

With two new striking colours, the New Figo is extremely attractive as a substantial package of style, performance and value-for-money

MUMBAI, India, 15 October, 2012 – Ford India today introduced the New Figo, an enriched version of India’s “Most Awarded Car” with an enhanced Kinetic design, trendy new colours and a host of enhanced smart features. The New Figo builds on the sporty and sophisticated personality of the original, featuring several key changes including 10 new styling elements.

The New Figo further integrates with the global Kinetic design DNA – with its new look front fascia with a hexagonal grill, redesigned headlamps and tail lamps and several other style changes. The Kinetic design elements carry into the interiors – the New Figo sports a second new instrument panel colour, ‘Riviera Blue,’ that invokes a sense of vibrancy while the new blue seat fabric gives a premium feel. With the introduction of two new bold and exciting colours – Bright Yellow and Kinetic Blue – customers can now make a vibrant style statement with their New Figo.

“The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial
vehicle with outstanding value. With the addition of all new exciting features in the New Figo, we believe our customers will truly find that Change is a wonderful thing,” said Michael Boneham, president and managing director, Ford India. The phenomenal Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player, selling over 235,000 units in India and around the world.

“We thank our customers for making the Figo so successful within such a short span and believe the New Figo will take their brand experience to a new level,” Boneham added.

Taking the Figo offering further, Ford India has introduced several changes in the New Ford Figo. Here’s a quick look at the changes:

The New Figo also features several key changes under the new skin and looks; it is now a car brimming with energetic performance and superior comfort. Improved calibration of the engine gives it a better pick-up during starting off and overtaking. Shifting gears requires lesser effort making it a joy to drive, while added lumbar support in the seats and adjustable headrests enhance comfort. Thanks to improved sealing of the doors, the New Figo’s interiors are now quieter.

Widely acclaimed as one of the best offerings in its segment, known for its best-in-class quality features and value for money, Ford Figo has found a place in the prestigious Limca Book of Records 2012 as the most awarded car in India in its debut year. The car’s popularity is strengthened by the fact that 65 percent of its owners in India are first time car buyers. Exported to 35 international markets, Ford Figo has established India as one of Ford’s preferred locations for a world-class manufacturing centre.

The enhanced smart features and new looks bolster the already substantial package offered by the Ford Figo, with its best in class space, AC and first in segment Bluetooth connectivity. A nimble well-engineered steering and suspension, responsive engine and light and precise steering also make the Figo a fun-to-drive car.

The Figo’s superior performance, fuel-efficiency and lower ownership costs have helped it find resonance among so many customers. Ford Figo’s unique Child Parts save on repairs and maintenance so that customers can save on costs by not replacing the whole thing. Add to this a two year/100,000 KM warranty, and the car offers one of the best all-round packages of style, performance and value-for-money in India today.

To support the growing number of Figos on Indian roads, Ford India has expanded its dealer network by 40 percent — mostly in tier-two and tier three cities over the last two years – expanding to 230 sales and service outlets in 123 cities across India. The company plans to raise the number to over 500 outlets by mid-decade. With an emphasis on lower cost of ownership, the company has introduced many service initiatives including mobile service vans and Roadside Assistance (RSA) across more locations.

“With the New Figo we have celebrated change by carefully listening to our customers and enhancing it with smart new features and improved looks. The New Figo will definitely add to Ford’s amazing growth story in India,” concluded Anurag Mehrotra, vice president, Marketing, Ford India.

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