Frankfurt Motor Show – Hyundai i30 unveiled as Elantra Touring (Photos)

South Korean car maker, Hyundai Motors started their exhibition at the 2011 Frankfurt Motor Show by unveiling the all new i30 which they plan on christening as Elantra Touring. Back in 2009, Hyundai had launched i30 in US auto industry with the same name of Elantra Toruing. But as the car failed to pick up sales in America in 2009, Hyundai now are hoping that this new variant will be successful in America.

Hyundai did not reveal what exactly will be powering the new i30 nor did they reveal the price of the car. Hyundai officials stated that they will reveal more details when they launch the i30 later this year in America. The new Hyundai i30 / Elantra Touring is designed on Hyundai’s new Fluidic Sculpture technology.

Press Release

• Quality and refinement for new-generation i30 inspired by the segment above
• Next evolution of fluidic sculpture form language revealed on newcomer

Hyundai Motor Company revealed the first photos of the new-generation i30, ahead of the carís world premiere at the 2011 Frankfurt Motor Show (IAA) next week, showing an exciting new look for the companyís best-selling C-segment hatchback.

Hyundai expects the new-generation i30 to build on the remarkable success of the original model ñ the companyís first car launched with the ëií prefix, introducing a new nomenclature and heralding a new era for Hyundai in Europe.

The original i30 was also the first model to be designed and engineered in Europe, the first to be produced at the companyís state-of-the-art manufacturing facility in the Czech Republic, and the first Hyundai car to receive five stars from Euro NCAP.

After its July 2007 launch, the i30 went on to increase its sales in Europe every year, attracting 115,000 buyers in 2010 ñ the highest-ever annual sales figure for an individual Hyundai model in Europe ñ and achieving total sales of more than 350,000 units up to mid-2011.

Designed and engineered at the Hyundai Motor Europe Technical Centre in R¸sselsheim, Germany, the new-generation i30 represents a further evolution of the unique Hyundai form language, ëfluidic sculptureí, displaying the companyís distinctive design DNA.

Thomas B¸rkle, Chief Designer at Hyundai Motor Europe Technical Centre, commented: ìThe new-generation i30 is recognisable thanks to the Hyundai family face with its signature hexagonal-shaped front grille and the jewel-like design of the headlamps, together with distinctive daytime running lights. These lights present an angular shape within a more softly-edged recess, adding a strong personality to the vehicle, as well as a sense of refinement and luxury.î

ìThrough the profile of the new generation i30, a strong character line runs over the front and rear wheelarches all the way to the tail lamps. A softer, lower character line rises up the carís flank creating a play of light and shadow ñ a fundamental feature of fluidic sculpture,î Thomas B¸rkle concluded.

Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, ìWe expect the new-generation i30 to appeal to young, progressive buyers who want a car that not only performs well but looks great too. In this way, the new-generation i30 will contribute to future sales success, growing brand awareness and improving perceptions of Hyundai among European consumers.î

ìThe car has been designed to take on the leading vehicles in the C-segment and join the all-new i40 as a quality benchmark for Hyundai. Our ultimate customer care package, Five Year Triple Care, will be a valuable point of differentiation for the new-generation i30 in its highly competitive class,î Allan Rushforth added.

The award-winning Five Year Triple Care package provides five years of unlimited-mileage warranty, five years of roadside assistance, and five years of vehicle health checks.