March 2015 was strongest month ever for Mercedes Benz and Audi. Both of them posted their best ever monthly sales figures. BMW on the other hand, posted best ever March sales. Below are global sales March 2015 for these three companies.
Apart from this, there is also a change in rankings. Though BMW continues to remain No 1, Mercedes Benz has now overtaken Audi to become the new No 2, while Audi has slipped to No 3, when compared to February 2015 sales.
BMW – BMW Group (BMW, MINI and Rolls-Royce combined) reported sales of 232,566 units for March 2015. Number of BMW cars sold in March 2015 globally, stand at 195,593 units. Increased demand was seen for the BMW 2 Series, 4 Series, X5 and X6 while a total of 2,600 BMW i units were delivered in the month. First quarter sales of BMW increased 5.4 percent with a total of 451,576 units delivered globally, with notable increase in sales marked in European and US markets.
March 2015 also saw increased sales of MINI brand vehicles with deliveries increasing 38.9 percent with 36,635 units sold last month and 74,312 units sold in the first quarter of the year. Increased demand was noted for the MINI 3 door and 5 door of which 13,890 units and 9,688 units were delivered in March respectively. Besides increased sales in Europe and the US, sales in Asia also increased substantially with a total of 64,988 units delivered, an increase of 4.8% over sales in the same month of 2014. BMW Motorrad sales also increased by 4.8 percent with 15,912 motorcycles sold in March 2015 and 31,370 units sold in the first quarter.
Mercedes Benz – Sales were to the tune of 183,467 units during the month, an increase of 15.7 percent. Increased sales were recorded in both US and China where sales increased 9.2 percent and 20.8 percent respectively. Top sellers among the company lineup were the C Class sedan and Estate which commanded a 57.8 percent of total sales. This was followed by SUV sales with 31.9 percent while compact cars and the S Class sedan contributed 25.3 percent and 7.1 percent respectively towards total sales of 429,602 units in the first quarter of the year.
Sales in Europe increased substantially by 16.3 percent with 89,041 units sold while sales in Germany stood at 27,118 units and sales in UK reached 26,488 units. Increased sales were also reported in France, Spain and Belgium. Sales across Asia Pacific increased by 18 percent with 54,206 units delivered.
Audi – Increased sales during the month of March 2015 were also reported by Audi AG. The company delivered 177,950 units globally, up 4.4 percent as compared to sales in March 2014. Sales in the first quarter of the year stood at 438,000 units, an increase of 6.1 percent. Increased sales are also expected in the months ahead with the new Audi Q7 being introduced which has seen good response from buyers even prior to the model reaching showrooms.
Audi AG sales in the US increased 13.8 percent with 40,098 units delivered with the Audi Q5 being a major seller with 3,934 units sold. Audi sales in Brazil increased by 63.9 percent in March while in the Asia Pacific region sales increased by 7.6 percent to 162,150 units in the first quarter of this year.