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GM Amber platform for emerging markets get USD 5 billion budget

GM Amber platform SUV Chevrolet Adra

The first car based from the new budget car family will roll out in 2019 and will replace several existing models across the globe.

To secure its future in promising emerging markets like India, Mexico, Brazil and China, GM will invest USD 5 billion dollars in developing a family of exciting budget cars.

GM Amber platform SUV Chevrolet Adra

Chevrolet Adra concept could spawn a production variant based on the upcoming GM Amber platform.

The platform which will spawn an array of products is reported to be codenamed Amber and it will be developed in association with GM’s long standing partner SAIC of China. The first car from this family is slated to roll out in 2019.

Talking to Automotive news, GM President Dan Ammann said that the emerging market spec products will be richly equipped since the customers in such markets demand adequate safety features, high fuel economy and modern styling. However he stopped short of divulging the body styles of the top-hats planned for the platform.

Going by the current market demands, a hatch, compact sedan, a compact crossover SUV (both sub-4m in India’s case), and an MPV are expected to be body styles that will arise from the new budget platform. It will also be one of only four architectures that will cover GM’s global portfolio by 2025.

Chevrolet Adra rear view SUV launch delayed to 2017 (3)

The first product is slated to roll out in 2019.

The top official also added that the new products will replace an assortment of existing products throughout the world. As far as India is concerned, hatchback would replace Spark and Beat (could be marketed as next gen Beat). Compact crossover is most likely to be the production version of Adra concept which world premiered at Delhi auto expo last year.

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Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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