Dunes Harley-Davidson was opened in Jaipur and is the company’s first showroom in Rajasthan. The new and exclusive facility has come up at Felicity Towers at Sahakar Marg in Jaipur, paving the way to a new generation of Harley Davidson riders. The dealership also offers official Harley Davidson merchandise and servicing. Prior to the opening of Jaipur dealership, Harley owners in Jaipur had to take their bikes to New Delhi for servicing and for procurement of spare parts.
There are a large number of customers present in the state while the new dealership also looks forward to expanding this network to include a large number of new customers, thus strengthening their presence in northern India. Dunes Harley Davidson will be exhibiting the entire Harley Davidson range of 11 motorcycles with prices ranging from INR 6.5 lakhs to INR 32 lakhs. Besides displaying these models, all Harley accessories, apparels and merchandise will also be available at the Jaipur dealership.
With the opening of Jaipur dealership, Harley Davidson is also planning to add three other dealerships to its network in 2014. This will take total dealerships to 16 by end of the coming year. Harley Davidson has sold a total of 4000 units in India ever since it entered the country in 2010. It is not a mass market product and hence does not see any real competition from brands such as Suzuki, Honda, Yamaha, Hyosung and Ducati. The company has a completely knocked down assembly unit in Haryana.
“As a brand we are witnessing some exciting times. The Dunes Harley-Davidson, gives our customers 13 dealerships across the country with Pune and Goa being the most recent additions. Globally, we recently launched two exciting product lines: Project RUSHMORE, our improved touring platform, and the Street platform, an all-new urban motorcycle.” added Anoop Prakash, Managing Director, Harley-Davidson India.
“We at Dunes Harley-Davidson are absolutely delighted to bring Harley-Davidson to Jaipur, a city with an established leisure riding culture. The brand is renowned world-over for providing its customers with a premium lifestyle experience through a unique product offering and we wish to deliver the same level of excellence here as well.” said Mr. Sukhinder Singh, Dealer Principal, Dunes Harley-Davidson.
“Being life-long brand enthusiasts ourselves, we are thrilled to bring in the first Harley-Davidson dealership for everyone in Jaipur. Through this launch, we seek to fulfill the dreams of local enthusiasts to explore their spirit of freedom and self-expression, and take to the roads in the true Harley-Davidson style. ” said Mr. Utkarsh Baxi, Dealer Principal, Dunes Harley-Davidson.