In the first six months of this fiscal (April – September 2015), sales of motorcycles in India have registered a decline of 4.06%. The negative growth has not only affected the mass market players but has also restricted the growth of premium brands like Harley Davidson and Triumph.
In the last six months, the American cruiser brand which locally assembles most of its motorcycles in the country has managed to sell 2,176 units compared to 2,307 units it sold during the same period last fiscal. This marks a sales decline of 5.67 %.
Triumph Motorcycles on the other hand registered a negative growth of 11.41 % with sales of just 590 units in the mentioned period. During the first half of last fiscal, the British marque managed to sell 666 units in the country.
Both Harley Davidson and Triumph Motorcycles emerged as two of the fastest growing premium brands in the country last fiscal but it seems, the growing competition has taken a toll on these brands this fiscal. The Indian sportsbike segment is witnessing a steady inflow of new brands, thereby resulting in fiercer battle. The pie is now also shared by latest entrants like Benelli, Ducati, MV Agusta.
While the two wheeler industry in general is battling a slump, Royal Enfield, with its medium displacement motorcycle portfolio has defied the trend by registering over 50% sales growth in April to September 2015.