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Hero Cycles acquires Firefox Bikes

Hero Cycles Firebox Bikes eal

Firefox will continue to function as a separate entity but will get a huge technical and marketing push from its new parent company.

Hero Cycles, the world’s largest cycle manufacturer by volume, has announced its acquisition of India’s leading premium cycle maker Firefox bikes. The acquisition bolsters the former’s bid to expand its presence in the premium bicycle sector and offers a strong financial impetus to the latter’s growth prospects.

As a part of the deal, the two entities have mutually agreed that Firebox Bikes will retain its brand identity and will continue to operate as a separate unit post acquisition. The founder and MD of Firefox Bikes Shiv Inder Singh will continue to spearhead the brands operation under his new designation as CEO.

Hero Cycles has announced that it will invest heavily in Firefox Bikes’ product innovation and customer service departments. The bicycle giant will also invest in upgrading and expanding the premium brand’s stores across India to gain enhanced brand visibility.

Firefox Bikes bought by Hero Cycles

Hero will transfer technology and global experience to expand its newly acquired premium brand.

Hero Cycles has announced that it will transfer technologies and rich global experience to expand the horizons for Firefox Bikes. So, the premium brand can look forward to increase its customer reach and explore new product segments in the premium bicycle segments.

Firefox Bikes currently sells over 70 different bike models under its own brand in addition to 25 Trek models. It has a network of 160 outlets in India and is associated with numerous international bicycle brands like Tern, Shimano, Saris, Finish Line, Kryptonite, Super-Bf and Slime.

In addition to the acquisition, Hero Cycles has announced that it will invest in ‘Hero Innovation Centre’, a world class bicycle R&D centre in India.

News Release

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com

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