Hero, Honda, Bajaj and TVS sales performance over last five years
It has been 5 years since Honda Motorcycles and Scooters India Pvt. Ltd and Hero MotoCorp parted ways. Over these last 5 years, the market share of both has changed drastically. Not only them, the market share of Bajaj and TVS has also changed.
During FY 2010/11, the market share of Hero MotorCorp stood at 44.69%, today the same is at 38.95%. Hero was a leader then and is a leader now. Bajaj who was the second largest player five years ago with 20.47% market share, is now the fourth largest with 11.49% market share.
TVS market share stood at 15.07% five years ago, now it is at 13.40%. The brand still is the third largest two-wheeler manufacturer in the country. Speaking about Honda Motorcycles and Scooters India, they are the only one’s who have posted a positive growth in market share over the last five years.
Number 4 five years ago, HMSI today is the 2nd largest two-wheeler brand in the country. Their market share has doubled from 13.15% to 26.14%.
Much of Honda’s success is due to Activa. The company has become India’s leading scooter manufacturer. While Honda has gained in the scooter segment, Hero MotoCorp continues its hold over the motorcycle market with a share of above 50 percent.
Over past 5 years, Honda has seen its manufacturing capacity increase many times. From a single manufacturing unit with a capacity of 1.6 million two-wheelers in 2010-11, the company has grown to 4 manufacturing facilities with a total production of 5.8 million units per annum. Honda aims to topple Hero from its leading position in the coming years. But that is easier said than done.
Hero MotoCorp, on the other hand, has total production capacity of 8.1 million units per annum. The company recently set up a 250 acre R&D facility in Jaipur, has formed global partnerships with leading companies such as Magneti Marelli, AVL List GmbH, and Engines Engineering while expanded export operations to over 30 international markets.
Only time will tell how the next five years will fare for the same four brands.
2016 Hero HX250 – Photos