In spite of being the largest two wheeler manufacturer in the world, Hero’s market share in the 150cc and above segment is no where close to rivals. In the 150+ cc segment, Bajaj is the leader with 31%, followed by Royal Enfield at 25%, Honda at 14.8%, TVS at 12.5% and Yamaha at 10.7%.
Analysts believe that in the coming years, demand for the 150+cc segment is going to rise exponentially, while that of the commuter segment is slowly decline. In order to focus in this segment, Hero had revealed earlier this year that they will launch atleast two new products in the 150+ cc segment by 2018.
Ahead of the 2017 EICMA show, which is the largest motorcycle show in the world, Hero has revealed a teaser image with the statement – “You. Can’t. Miss. This. Stay tuned. #HeroAtEICMA2017.” With this, they had shared the above image. Considering the timeline, this new Hero motorcycle could be the same motorcycle they had promised for India launch earlier this year. And from the teaser image, it is confirmed that it is an adventure motorcycle.
Not much is known about the two new upcoming Hero motorcycles apart from the fact that they are being launched to enhance Hero’s market share and consolidate company’s leadership position in the world. Two motorcycles in the 200cc+ range are being developed currently. One of them is a fully faired variant of the Hero Xtreme 200S while another 250cc motorcycle is going to be a offroad machine based on the Impulse (which is probably the one teased above). Apart from this, Hero MotoCorp is planning new offerings in the scooter and premium motorcycle segments.
Speaking about the engine, engine powering these two motorcycles will be a single cylinder 4 stroke air cooled FI mill that will deliver power in the range of 20 PS and torque in the range of 18 Nm. Features on offer these bikes will include sporty stance, LED headlights, LED DRLs, LED turn indicators, LED tail lights, digital instrument console, disc brakes, optional ABS, etc.
Once launched, these new Hero bikes will compete with the likes of Bajaj Pulsar NS200, TVS Apache RTR 200 and Yamaha FZ25 in the segment. Expect the bikes to be priced in the range of INR 1.2-1.5 lakh, ex-showroom.
