With a total of 1.3 million views across platforms such as YouTube, Facebook, Twitter and Instagram, Hero MotoCorp has emerged as the most viewed automotive brand on the internet in India.
The study was undertaken across 19 auto brands in the country which included brands such as Maruti, BMW India, Mercedes India, Audi India, Mahindra Auto, Honda India, Hyundai India, Renault India, Ford India, Chevrolet India, Volkswagen India, Toyota India, and Datsun India. It also spanned 6 bike brands- Bajaj Auto, TVS, Suzuki, Yamaha, Hero Motocorp and Honda Two Wheelers.
Among the most viewed automotive brands online, Audi India came in second with total view of 5,24,000 while Chevrolet was third with average of 4,14,000 views on social medial. In fourth and fifth position were Mahindra and BMW with total searches to the extent of 1,79,000 and 1,65,000 respectively.
Further to the study conducted, Nishant Radia, CMO and co-founder of Vidooly adds that buyers in the country are increasingly depending on YouTube. They seek options of purchase while it was seen that there was more emphasis on two wheels among searches as against four wheeler brands.
Besides YouTube emerging as a leading platform for buyers followed by Facebook, Twitter and Instagram, auto-brands are also seeking viewership via other platforms such as Instagram, Snapchat and Periscope. On an average, Indians spent over 4,00,000 hours watching YouTube ads this year while Facebook is also a leading viewership choice.
Most buyers today no longer read magazines, watch TV or buy newspapers, which have been the traditional avenues where advertizers have allocated budget. With buyers shifting to social media, automotive manufacturers have also started making a move to spending more online.