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Hero MotoCorp is the most viewed automotive brand on the internet in India

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Hero MotoCorp goes digital, unlike rivals who are still focusing on print mediums.

With a total of 1.3 million views across platforms such as YouTube, Facebook, Twitter and Instagram, Hero MotoCorp has emerged as the most viewed automotive brand on the internet in India.

The study was undertaken across 19 auto brands in the country which included brands such as Maruti, BMW India, Mercedes India, Audi India, Mahindra Auto, Honda India, Hyundai India, Renault India, Ford India, Chevrolet India, Volkswagen India, Toyota India, and Datsun India. It also spanned 6 bike brands- Bajaj Auto, TVS, Suzuki, Yamaha, Hero Motocorp and Honda Two Wheelers.

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Among the most viewed automotive brands online, Audi India came in second with total view of 5,24,000 while Chevrolet was third with average of 4,14,000 views on social medial. In fourth and fifth position were Mahindra and BMW with total searches to the extent of 1,79,000 and 1,65,000 respectively.

Further to the study conducted, Nishant Radia, CMO and co-founder of Vidooly adds that buyers in the country are increasingly depending on YouTube. They seek options of purchase while it was seen that there was more emphasis on two wheels among searches as against four wheeler brands.

Besides YouTube emerging as a leading platform for buyers followed by Facebook, Twitter and Instagram, auto-brands are also seeking viewership via other platforms such as Instagram, Snapchat and Periscope. On an average, Indians spent over 4,00,000 hours watching YouTube ads this year while Facebook is also a leading viewership choice.

Most buyers today no longer read magazines, watch TV or buy newspapers, which have been the traditional avenues where advertizers have allocated budget. With buyers shifting to social media, automotive manufacturers have also started making a move to spending more online.

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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1 Comment

  • Yep Hero could also be the most sold motorcycle in India but the most breakdowns also credit to Hero along with RE. There are so many brilliant automobile enthusiasts in India who can actually build something great but yet Hero prefers to kiss the rear of Buell motors and then dumps it to oblivion. Too much false advertising of the muscle bikes and comes out with some dummy ZMR fork that’s a copied Busa. I wonder where our Indian motorcycle companies are headed to.

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