With an aim to increase their global sales exponentially, Hero MotoCorp is now trying to sign Cristiano Ronaldo, arguably the best attacking footballer in the world today. Playing for European Champions Real Madrid, Portugese national Cristiano Ronaldo is not only famous in Europe, but across the world.
Cristiano Ronaldo shared the image above on his Facebook page earlier this week.
He has 103 million fans on Facebook, making him the only athlete in the world to have over 100 million fans on Facebook. Second comes Lionel Messi with 74 million fans. Apart from Facebook, Ronaldo is also active on Twitter and Instagram, adding another 40 million fans/followers to his name.
Apart from Cristiano Ronaldo, Hero MotoCorp is also looking at James Rodrigues, a Colombian footballer who rose to fame during the 2014 Fifa World Cup in Brazil earlier in June this year. Signing James will give Hero MotoCorp a good traction in South America. Currently, James plays for Real Madrid, after he was bought for a fee of $80 million from his previous club, Monaco. Also, Colombia is the first country where Hero will be setting up their plant. To be operational next year, Hero motorcycles are already on sale in the country.
23 year old James Rodriguez is not only young, but has a huge following in Latin America, a market Hero aims to capture.
Hero MotoCorp plans to reach annual sales of 1.2 million two wheelers by 2020, only from global sales, not including India. Including India, Hero aims to sell 12 million two wheelers by 2020, which is double of their current sales.
Here MotoCorp has already signed Tiger Woods for a sum of Rs 250 crores ($42 million).
Though Hero has not confirmed anything about signing Ronaldo or Rodriguez, they did say that in signing prolific sports personalities across the globe is part of their plan to access new markets.
via Times of India