Coming into more detail, Hero MotoCorp sold 1,81,757 units of the evergreen Splendor commuter motorcycle in November 2019, even though the sales were less than that in November 2018 by around 19%. The Hero HF Deluxe, another big seller for the brand, faced a 6 per cent drop in sales; 1,59,544 units from 1,68,839 units.
The Hero Glamour achieved 43,370 units in sales and due to the rising competition in its price segment, it had to go through a sales decline of 32% (from 63,416 units as of November 2018). The Splendor’s premium sibling, the Super Splendor, attained a respectable figure of 41,532 units.
The Hero Passion series could attain a sales figure of only 39,525 units in the month of November 2019 and had to face a decline of nearly half its performance in the same month, last year (74,396 units).
The Hero Pleasure, the brand’s very first product in the scooter segment (from the days of Hero Honda), is the last model in the list to attain five-digit sales figures. In fact, it is the only product to achieve sales growth from last year; 18,474 units from 13,388 units (a growth of 38%).
The Hero Destini 125, another scooter offering from the Indian two-wheeler manufacturer, faced more than 50% loss from the same time last year. Sales plummeted from 16,047 units to just 7,744 units.
The decline in scooter sales has also affected the Maestro series which faced nearly 70% loss; from 23,280 units in November 2018 to just 7,143 units in November 2019. Finally, in the scooter category, the Hero Duet went through a decline of 77%, from 12,137 units to just 2,732 units.
The XPulse 200 range sold a bit more numbers than the Hero Duet, at 2,932 units. The Xtreme 200R, the naked sports commuter which shares some of its mechanicals with the XPulse 200, achieved a rather reasonable sales figure of 1,237 units in November 2019.
Remaining on the list are models which have left Hero MotoCorp’s product portfolio due to poor market performance. This includes the Karizma, Xtreme and Achiever; motorcycles that ended up being instant market failures due to the tough competition showcased by the likes of Bajaj Auto, TVS, Honda and Suzuki.
