HomeCar NewsHindustan Motors launches new Mitsubishi dealership in Amritsar

Hindustan Motors launches new Mitsubishi dealership in Amritsar

Hindustan Motors announced the launch of its new Mitsubishi dealership in Amritsar. There are a total of 39 dealerships in the country out of which 12 are located in North India. Other than Amritsar, there are four dealerships that have been doing business in Mohali, Jalandhar, Ludhiana and Chandigarh.

This new showroom has been built over an area of 6,000 sq feet coupled with a service area of 16,650 sq feet. The showroom has space for about 14 service bays which are capable of servicing 25 vehicles per day. An 800 sq feet area has been demarcated for the spare parts section.

The showroom provides service, sales and spares all in the same location. This showroom is located right in the heart of the city on GT road NH 1. There will be a total of 26 employees in this workshop to take care of the needs of customers. With the inauguration of this new showroom, Amritsar will be able to welcome the image of Mitsubishi brand of vehicles.

Read the news release below for further information.
News Release

HM launches Mitsubishi dealership in Amritsar

AMRITSAR, AUGUST 22, 2012: Hindustan Motors Ltd. (HM) launched its Mitsubishi range dealership in Amritsar here today, thus bringing the number of dealerships in the country to 39 of which 12 are located in north India.

Hindustan Motors is already successfully running four Mitsubishi dealerships in Punjab. Those are located in Chandigarh, Ludhiana, Jalandhar and Mohali.

Inaugurating M/s Kapoor Motors, HM’s Managing Director, Mr. Uttam Bose, said, “Punjab has always nurtured a special fondness for the macho Mitsubishi sports utility vehicles. Our vehicles and the people of Punjab share the rare mix of strength and go-getter ability. The rugged Mitsubishi SUVs can take you anywhere any time. No wonder, these renowned automobiles appeal to the spirit of those who want to explore the back of the beyond racing across the most difficult and challenging terrains. At the same time, our SUVs serve as most comfortable and luxurious modes of travel on city roads.”

Mr. Bose was accompanied by Mr. Ashish Kaul, HM’s Head of Sales and Channel Expansion.

Owned by Mr. Revant Kapoor, who is an MBA and belongs to a respected family involved in automotive business, M/S Kapoor Motors is located in the heart of the city on G.T. Road, NH 1. The 3S (sales, service and spares) dealership consists of all facilities required to run a successful automotive business. The showroom on plot number 12 at National City Homes is spread over an area of 6000 square feet with a service area sprawling across 16,650 square feet with 14 bays and a capacity of servicing 25 vehicles a day. It also has 800-square feet space for spare parts.

M/s Kapoor Motors employs 26 personnel – eight in sales department and 18 in service department. All of them are trained up to L1 and L2 standards.

Famous for its high standard of living and passion for premium auto brands, Amritsar will find the presence of HM-Mitsubishi’s Pajero Sport, Montero, Outlander etc a welcome addition to its glamorous image.

About Hindustan Motors Limited

Hindustan Motors Limited, the flagship venture of the multi-billion dollar CK Birla Group, was established during the pre-Independence era at Port Okha in Gujarat. Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the company began the production of the iconic Ambassador.

Equipped with integrated facilities such as press shop, forge shop, foundry, machine shop and aggregate assembly units for engines, axles etc, the company currently manufactures Ambassador (1500 and 2000 cc diesel, 1800 cc petrol, CNG and LPG variants) in the passenger car segment, light commercial vehicle 1-tonne payload mini-truck Winner 1.5 XD PLUS (diesel) and Winner 1.8 XD PLUS (CNG), and auto components at its Uttarpara plant. The company also runs operations at Pithampur near Indore in Madhya Pradesh where it produces both variants of Winner.

Hindustan Motors entered into technical collaboration with Mitsubishi Motors Corporation of Japan in 1998. Under this license, HM manufactures/markets premium Mitsubishi passenger vehicles from its third plant situated at Tiruvallur and office in Chennai in Tamil Nadu. Lancer was the first Mitsubishi vehicle to be introduced in India by HM in 1998 and it was followed by Pajero (2002), Cedia (2006), Montero (2009), Outlander (2010) and Lancer Evolution X in 2010. Special edition variants of some of these vehicles were also launched in between. Pajero Sport, which was launched on March 12, 2012, is the latest member of the HM-Mitsubishi group of vehicles in India.

Hindustan Motors is committed to core values of quality, safety, environmental care and holistic customer orientation.


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