Activa i Ad Campaign-Udh! TVC emphasizes on unique features found on board the new Activa i which offers fuel efficiency of 60 kmpl and comes in a lighter weight, with combi brake and gearless facilities. Activa i is Honda’s automatic offering for the use of daily commuters. It is suitable for both male and female riders and is not only lightweight, compact and easy to handle but is also highly economical for day to day use.
The new Activa i empowers Indian customers to be ‘Ready to Fly’. It draws attention to the dreams and aspirations of Indian youth who want to assert their independence and sense of freedom and hence the old game of ‘Chidiya udh, tota udh’ is apt for depicting feelings involved of one riding the scooter. The TVC also projects the Activa i as a fun bike for young boys and girls whether it is Pooja or Purab, prompting then to get on and get set to fly and get a hold on their life ahead.
“From its first family scooter Activa, Honda has always understood the pulse of the nation in its journey as undisputed leader in automatic scooter industry. Addressing the need of today’s customers, Honda has now brought the next revolution in personal lightweight mobility. The new Activa i empowers Indian customers to be “Ready to Fly”. The Dream mileage of 60kmpl powered by the revolutionary Honda Eco Technology, features like combi-brakes, lightweight and compact design has enabled Honda to create a new category of Personal Scooters.”-Mr. Yadvinder S. Guleria, Vice President, Honda Motorcycle & Scooter India Pvt. Ltd.
“As children, most of us have played the chidhya udh, totha udh, maina udh game. It’s when we become adults and start leaving our homes and begin earning that we actually start ‘udhna’. The game combines with young men and women setting out of homes with optimism to inspire young people to come out of homes and fly. This also brings alive the iconic symbol of Honda, the wing mark, in a refreshing manner”. -Titus Upputuru- National Creative Director, Dentsu Marcom
“Today’s young generation is not ridden by any past baggage. They are supremely confident, they think differently, they have a can-do attitude and they are charting new territories. They are willing to ride into the future knowing fully well what they want out of life. This expression ‘udh’ or ‘ready to fly’ captures the mindset of this generation that has the desire to excel, follow their own direction and happily take on the challenges of the life ahead.”- Abhinav Kaushik- Vice President, Account Management- Dentsu Marcom.