Honda Activa has been a great scooter for the company since launch. The company has now announced the sales of over 2 crore units. In a price conscious market like India, it’s imperative to offer the best in features at a competitive price point. While it took the company 15 years to reach the 1 crore sales mark, the subsequent crore took a mere 3 years.
The numbers are so mind-boggling that every 9 seconds a new customer buys a Honda Activa now. No doubt then, Activa is the only Indian scooter to have breached the 2 crore sales mark. In its current form, the company is selling the scooter’s 5th gen version.
Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said “Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed Customers expectations & making Activa the most preferred choice of Indian 2wheeler buyers. We are delighted that Activa partnered over 2 crore Indian families on the move in realizing their dreams. As India’s Love for Activa grows, we remain committed to take on new challenges and bring joy to our customers.”
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Since its launch in 2001 as Honda’s first two-wheeler in India, Activa has successfully re-activated the Indian automatic scooter market and redefined convenient mobility on two wheels for India. We thank all our Customers for their continued trust in Activa over its five generations in 18 years.
Activa has continuously evolved ahead of times & we are elated by the confidence reposed across all ages, genders and geographies and are confident Activa will remain Customers preferred choice this festival as well.”
The journey so far – Launched in 2001, the company sold 55k units in its first year of business. That number reached the 5 lakh mark in 2003, and doubled to 10l in 2005. In 2012, the company announced 50l units sold. The 1 crore sales milestone was announced in 2015. The rest, they say, is history.
Activa’s gallop to NUMERO UNO position:
2001 – Activa launches in India, sales touch 55,000 units in debut year
2003 – Activa cumulative sales had already crossed 5 lac mark
2005 – Activa’s speed of growth doubles and Cumulative sales cross 10 lac units mark.
2012 – Activa becomes the generic name for scooters, cumulative sales breach 50th lac mark
2015 – Activa shatters the glass ceiling to become 1st scooter in India to sell over 1 crore units
2017 – Activa becomes India’s & the World’s largest selling two-wheeler
2018 – Activa becomes the first automatic scooter in India to cross 2 crore customer mark