2 generations of Honda Amaze: A Decade of Excellence in India’s Entry Sedan Segment, 10 Years of Evolution
Amaze, the contemporary sedan from Honda Cars India, has completed ten glorious years in India. Introduced in April 2013, the Honda Amaze is crucial to HCIL’s business. Being Honda’s best-selling model in India means it leads with a 53 percent share of HCIL’s sales. That means 1 of every 2 cars sold by Honda is an Amaze. This is a bit obvious though considering Honda only sells 2 cars in India at the moment. Amaze and City. The dazzling duo will soon expand to be the transformative trio. All eyes on the Compact Honda SUV launch.
Currently, the manufacturer’s entry price point product, Amaze has contributed spectacularly to Honda’s business year after year. 5.3 lakh customers in a decade. The Honda Amaze holds a strong entry sedan segment position. If you’re in the market to upgrade from smaller cars, Honda Amaze entry level sedan is a strong value proposition. It’s sales vouch for it being a preferred choice among personal buyers. In these 10 years, we’ve seen two generations, and various timely updates that cater to the evolving needs of customers. An obvious pick for personal buyers, 40 percent buyers are first-time buyers. Advanced CVT automatic variants account for about 35 percent of the current model’s sales.
Why the Honda Amaze is a Resale Dream Come True for Car Buyers
1st gen Honda Amaze was launched in April 2013. By March 2018, 2.6 lakh units were sold. 2nd gen Honda Amaze was launched in May 2018. Since then, 2.7 lakh units have been sold. Manufactured at Honda Tapukara plant in Rajasthan, Amaze exports head to SAARC countries, and South Africa. It’s 1.2L i-VTEC petrol engine is good for 90PS@6000 rpm power, and 110 Nm@4800 rpm torque. Transmission options include 5-speed MT and CVT (Continuously Variable Transmission). Fuel efficiency is pegged at 18.6 kmpl and 18.3 kmpl, respectively.
Since 2013, all Honda Amaze sold in India are E20 material compatible. And this throws light on a rather interesting outcome. Honda Amaze resale value looks bright, even for models that were sold before the mandate for E20 compatibility went into effect this month. All units of Honda Amaze are already equipped to run on E20 fuel.
Honda Amaze: The Value Proposition for Personal Buyers in India
In fact, the earlier availability of E20 compatible Honda Amaze models may give them an advantage in the used car market. They will be more desirable to buyers looking for a used car that can run on E20 fuel. This is true for all Honda cars made in India since 2009. However, as with any used car, the resale value would still depend on other factors such as the overall condition of the vehicle, mileage, and market demand.
It also means, all existing Honda customers since 2009 can use E20 fuel. You needn’t change any car parts to make your car e20 fuel compatible. It is what it is, and happens to put Honda customers at a significant advantage. That’s all of you driving a Honda now.
Safety First: Honda Amaze 4-Star Safety Rating from Global NCAP
Back in 2019, Honda Amaze Africa spec variant was awarded a 4-star safety rating from Global NCAP. Honda offers 3-year unlimited Kms warranty and low-cost maintenance, adding value to customers. You can check in any time at HCIL’s 325 touchpoints across 236 Indian cities. Entry level Honda Amaze premium sedan is a strategic model for Honda’s portfolio in India. It has pervaded big cities and gone on to regale Tier 2 and 3 markets that have contributed to 60 percent of Amaze sales. It sure is a favourite city car, wherever your city may be.
Takuya Tsumura, President & CEO, Honda Cars India Limited said, “It is a strategic premium entry model in our portfolio offering ‘One Class Above Sedan Experience’ to our customers with its strong brand appeal, bold styling, excellent performance, durability, build quality, safety and comfortable experience. We’re glad the Amaze is significantly contributing to our India business and has become the best-selling model in our line-up.”
