Honda Amaze has been a major seller ever since it was launched in April earlier this year. Even today, the car is available with a waiting period of 3-4 months. This is because of Honda India’s production constraint. Their plant can produce only 10,000 units a month, but come 2014, and their capacity will be doubled, and this will be even more trouble for competition.
The company has received 22,000 bookings of Amaze in just 9 weeks of launch, reveals Business Standard. Bookings of Honda Amaze are increasing as we write and this has offered some serious competition to the segment leader, Maruti DZire. The launch of Amaze has pushed Maruti to stand up and take notice. Ever since the launch of Amaze, Maruti has performed promotions on a national level, conducted drive at Buddh International Circuit, and even claim an unbelievable mileage of 45.8 kmpl. But seems like they failed to stem the growth of the amazing new Honda car.
Honda Amaze is the first diesel powered car from Honda and has been well received in the country with a host of customers making a bee line for showrooms to test drive the Amaze. It was launched at a base price of INR 4.99 lakhs for its petrol variant, while the diesel counterpart is priced from INR 5.99 lakhs. (Honda did increase price by Rs 3,000 to Rs 8,000, effective from 1st June, 2013).
Ever since launch of Amaze, Honda sales have seen a 20% growth and come at a time when the auto industry is facing one of its worst downturns. It does seem that the demand for Honda Amaze is here to stay and not to follow the same path of coming in with a bang and going out with a whisper.