Sales of General Motors India increased 2.4% during the month of April 2013. The company sold a total of 8,196 units during the month as compared to 8,005 units sold in April 2013. Of these 8,196 units, 3,436 units of Chevrolet Sail, 1,986 units of Chevrolet Beat and 1,571 units of Chevrolet Tavera were sold. The Chevrolet Enjoy utility vehicle launch is now awaited in the Indian auto market.
The company introduced attractive schemes and sales offers to attract customers into showrooms like most other automakers. Dismal economic conditions, poor conversion rates, uncertainties, tax parameters, and various other factors, have a tight leash on the market now. There are also no promises for any short term improvements where market situation is concerned. The Chevrolet Sail compact sedan is the company’s largest volume booster at present after being launched 3 months earlier. The company aims to sell 4k units of the Sail each month.
The segment saw a strong competitor in the Honda Amaze that was launched in April. This gave Honda a chance to introduce their first diesel car for India. 4852 units of Honda Amaze were sold for the month, giving the company a clear lead in the segment with 1,416 more units sold as compared to 3436 units of Chevrolet Sail. The company offers a range of vehicles in India which include Captiva, Cruze, Sail, Sail U-Va, Spark, Beat and Tavera and is the 5th largest car maker in India after Maruti Suzuki, Hyundai, Tata and Mahindra.
Mr. P. Balendran, Vice President, General Motors India, said, “We have recorded a marginal growth in sales on the back of the good response to the newly launched Chevrolet Sail. Despite announcing attractive sales offers, the showroom footfalls, enquiry levels and conversion rates remained very poor. We do not expect the market to improve in the short term, as the market continues to remain subdued due to economic slowdown, political uncertainty and various other factors”.