Honda Cars India launched the new Amaze sedan at a price range which is similar to that Maruti Suzuki Swift DZire. In order to tackle this onslaught, Maruti Suzuki India will be launching a limited edition DZire, called the Regal Edition. This new DZire Regal will be available in only petrol option and will be priced at Rs 5.60 lakhs, ex-Delhi, reports ET.
Though Honda Amaze beats Maruti DZire on performance, mileage and interior space, it falls behind on interior design. Once inside the Amaze, you can clearly see where the cost-cutting has affected the most. Maruti Suzuki India knows exactly what the Honda Amaze lacks and this is why the DZire Regal will be launched. It will offer best in class interiors, rear parking sensor, electric ORVM’s with body color, silver colored front grille, advanced music system, leather upholstery, and an all new serene blue color option.
Being the segment leader, Swift DZire registers average sales of 15,000 units monthly in the fiscal that ended on 31st Mar 2013. The overall sales of Maruti Suzuki Swift DZire, since its launch in India in March 2008, have already crossed the 5 lakh mark. Last fiscal, DZire sales peaked at 1,69,571 units. Even when the news for Honda Amaze have been around for quite some time now, the demand for DZire is still strong, as Maruti Suzuki India is sitting with 40,000+ orders.
This is not the first time that Maruti Suzuki India has announced a car, immediately after the launch of a close competitor. Back in 2011, when Hyundai launched Eon small car, Maruti launched a new limited edition of their Alto called Xplore.
Only time will tell how much damage the new Honda Amaze will cause Maruti. Analysts predict the sales of DZire to be shaved by quite a few thousands. But this also depends on how Honda India can tackle the sudden surge in demand. If they can manage to keep the demand-production ratio healthy, they can do some serious damage to Maruti.
Honda India manufacturing plant in Greater Noida has manufacturing capacity of 120,000 units annually. They did not reveal on how much of this will be allocated to the production of Amaze, but we guess that the Japanese car maker would allocate around 5,000 production units to Amaze monthly, and vary later according to market demand. Below, you can find the brochures of both these cars.