Honda launched the much awaited Brio Amaze sedan in Thailand earlier yesterday with a starting price of 455,000 THB (INR 8.19 lakhs). But in India, where the car that gave shape to Honda’s new Amaze sedan, Brio, is being manufactured at a facility in Greater Noida. Last month, Honda Cars India shipped the first batch of made in India Brio hatchback’s to South Africa. This first batch oh Honda Brio consisted of 390 units, which arrived in South Africa earlier this week.
Speaking on the occasion of flagging off Brio from India, Mr. Hironori Kanayama, CEO & President, Honda Cars India, said, “We are delighted to flag off the first ever Brio export consignment to South Africa. The expansion of Honda’s export business is the first step towards developing India as another hub for export of certain models. It is also testimony to the quality of Honda cars and their components manufactured at our plants in India. I am proud to say that the Honda Brio that we manufacture here in India is of best quality and ready to be introduced in international market.”
“Honda Brio is the first car to be exported to South Africa by HCIL and today’s consignment of 390 cars is a significant milestone in our journey. We are planning to export more than 1600 units of Brio to South Africa and SADC countries by March 2013. We are sure that the expansion of our export business will contribute to the growth of HCIL, the Indian automobile Industry and as business grows, to the economy.” he further added.
*SADC countries include Malawi, Mozambique, Tanzania, Kenya, Zimbabwe, Zambia, Mauritius and Seychelles.